Kolkata Metro witnesses significant 38% surge in non-fare revenue in April

Kolkata Metro's non-fare revenue surged by 38% in April 2024, reaching Rs 2.72 crore. This places Kolkata Metro among the leading railway zones in the country in non-fare revenue generation. The metro has implemented various strategies, including station litter bin branding, in-train advertising, and health checkup kiosks, to increase revenue. Branding track sidewalls and card terminals has also contributed to the growth. Kolkata Metro operates several lines, including North-South, East-West, Joka-Esplanade, and New Garia-Bimanbandar sections.

Kolkata Metro on Monday said it has recorded a 38 per cent increase in its non-fare revenue in April this year.

With this, Kolkata Metro has been able to register itself as one of the frontrunners among all railway zones in the country, it said in a statement.

''Metro Railway, Kolkata has earned Rs 2.72 crore in April 2024 as non-fare revenue,'' it said, adding that the figure was Rs 1.97 in the same period last year.

Kolkata Metro has been focusing on generating revenues through branding of litter bins at stations, displaying ads inside and outside trains, putting up hoardings in open spaces and installing health check-up kiosks at different stations, a spokesperson said.

Besides, it is also branding various points like track sidewalls, card balance checking terminals and smart card recharge machines, all of which helped in increasing non-fare revenue, he added.

Kolkata Metro, at present, operates four lines -- the North-South, two stretches of the East-West, a section of the Joka-Esplanade and another section of the New Garia-Bimanbandar.

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