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Rajesh Pratap Singh and fibre brand TENCEL join hands to present eco-collection for LFW

This special process received the European Award for the Environment from the European Union.


PTI 04 Aug 2018, 07:06 AM India
  • Austrian company Lenzing's TENCELâ„¢ branded lyocell fibers are extracted from natural raw wood which comes from socially and environmentally responsible forests in Europe. (Image Credit: Twitter)

Renowned Indian designer Rajesh Pratap Singh and international sustainable fiber brand TENCEL™ are collaborating to present an eco-collection for Lakme Fashion Week Winter/Festive 2018.

For the first time, the designer will be creating an Indian ethnic style collection with womenswear and menswear, the first look of which was revealed at an exclusive preview hosted at MASQUE in Mumbai last evening.

The designer is using a variety of TENCEL™ yarns and fabrics for his collection 'Welcome to the Jungle TENCEL™ 2.0' and will be incorporating iconic Indian crafts such as Chanderi, Benarasi, Jamdani, hand-block prints and more.

"Super excited and happy to make a meaningful contribution. I sincerely believe that sustainability is not a niche driven fashion. It has to be inclusive and has a wider objective," Singh said in a statement.

Austrian company Lenzing's TENCEL™ branded lyocell fibers are extracted from natural raw wood which comes from socially and environmentally responsible forests in Europe.

The fiber earns the eco-friendly tag owing to its innovative closed-loop production system. This special process received the European Award for the Environment from the European Union.

"We are happy to partner with Rajesh Pratap Singh and Lakme Fashion Week who are at the forefront of conscious clothing movement. Through the latest Welcome to the Jungle TENCEL™ 2.0 collection by RPS, we are seeking to provide the mainstream audience with discerning taste with an alternative," said Vineet Singhal, SVP (Regional CEO), Asia, Middle East & Africa (AMEA), Lenzing AG.

LFW Winter/Festive 2018 is scheduled to happen from August 22 to 26.

(This story has not been edited by Devdiscourse staff and is auto-generated from a syndicated feed.)


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