Fila launches motorsport collection of footwear with Rannvijay Singh
Fila collaborated with Rannvijay Singha for the line of footwear targeted at fans of performance and motorsport, a company official said here.
"Today formal shoes as a category has reduced as not many people are wearing these shoes on daily basis...Regular people wear sports shoes and sneakers even to go to the office...the category is growing," Anupam Sehgal, head marketing, Cravatex Brands Limited, said.
He said that online as a category is growing and will continue to grow.
However, the offline category is where consumers also get to see and feel the product, he said adding that "India is a touch and feel market."
(This story has not been edited by Devdiscourse staff and is auto-generated from a syndicated feed.)