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Abhinav Bindra, Yogeshwar Dutt support Road to Gold campaign by OLA

The campaign's awareness drive will be spearheaded by Akshay Kumar, and the cast of the upcoming film 'Gold'.


PTI 06 Aug 2018, 07:22 AM India
  • Olympic medallists Abhinav Bindra and Yogeshwar Dutt, along with former cricket captain Sourav Ganguly, have lent their support to a nationwide crowd-funding campaign to develop sporting talent at the grassroots level. (Image Credit: Twitter)

Olympic medallists Abhinav Bindra and Yogeshwar Dutt, along with former cricket captain Sourav Ganguly, have lent their support to a nationwide crowd-funding campaign to develop sporting talent at the grassroots level.

Online cab network company Ola has launched the 'Road to Gold' campaign under which its customers can contribute a sum of Re.1 per ride across the over 110 cities it operates in, a press release stated.

"The collected funds will be used to identify promising talent from India’s heartlands...These future sporting stars will also benefit from support and guidance from Indian sporting legends such as Sourav Ganguly, Mahesh Bhupathi, Abhinav Bindra and Yogeshwar Dutt, among others," the company stated.

The campaign's awareness drive will be spearheaded by Akshay Kumar, and the cast of the upcoming film 'Gold'.

"We are glad to partner with JSW Sports and Excel entertainment who have been staunch supporters of sports in India through infrastructure and entertainment. Together, we share the dream to identify high caliber talent and turn them into medal-winning performers," said Pallav Singh, Ola's Senior Vice President.

(This story has not been edited by Devdiscourse staff and is auto-generated from a syndicated feed.)


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