Xiaomi keen to expand in premium smartphone segment
The company, which today launched Android One-based Mi A2 in India priced at Rs 16,999 onwards, said its focus remains on ensuring technology is made available to everyone at affordable prices.
"We wanted to ensure that technology is made available to everybody, we were focusing on the biggest pie (under Rs 20,000-phones) and does not mean that we cannot have above Rs 20,000 phones," Xiaomi Vice President and India Managing Director Manu Jain told PTI.
He added that "time has now come" to launch above Rs 20,000 devices as well.
"(This is) because a lot of these people who have been buying our devices will come for an upgrade. We want to give them the right kind of choices," he said.
Jain explained that the average selling price of smartphones in the Indian market has also gone up to Rs 9,000 from Rs 5,500 about four years ago when the company had entered the Indian market.
The premium category is estimated to account for less than 10 percent of the Indian market in terms of shipment. The value contribution, however, is higher.
According to Counterpoint Research, OnePlus had 40 percent share, followed by Samsung (34 percent) and Apple (14 percent) in the June 2018 quarter.
These three brands contributed to 88 percent of the premium handset market as compared to 95 percent a quarter ago.
The Mi A2 will be available from August 18. It features a 5.99-inch 18:9 display, 4GB RAM, 64GB internal memory, 12 MP+20 MP dual rear and 20 MP front camera, and 3010 mAh battery.
The company will launch the 6GB RAM/128GB internal memory version in the coming weeks, Jain said.
(This story has not been edited by Devdiscourse staff and is auto-generated from a syndicated feed.)