Swedish retail giant IKEA opens first India store in Hyderabad
Swedish home furnishings major IKEA today opened its first store in India, kicking off its retail journey five years after it received approval to invest in the country's single-brand retail sector.
"We have a long term commitment to India, which is an important market for us," he added.
IKEA had originally planned to open its first store in India by 2017, but it was delayed. The opening of its first store here was scheduled for July 19 this year but the company again pushed it back by almost 20 days to August 9, citing quality commitments.
Out of the total outlay of Rs 10,500 crore, the company has so far invested Rs 4,500 crore in its different projects in India.
"As we see big opportunities in India, we believe that we will increase this investment as we continue expansion in India in future," it said.
"We want to be accessible... we will try our best to speed up our expansion to move quicker than normally we do in IKEA," Brodin stated.
After Hyderabad, Ikea's second store would be in Mumbai next year, followed by Bengaluru and Delhi-NCR.
"Our aim is to recruit 15,000 people...in the coming years," she added.
IKEA said it has adopted a "non-negotiable" approach to hire 50 per cent women at all levels in India, even "including forklift drivers and assembling co-workers".
It said it will offer delivery and assembly service to its customers who are not familiar with the DIY (do it yourself) concept.
(This story has not been edited by Devdiscourse staff and is auto-generated from a syndicated feed.)