Aditya Birla Health Insurance Ties With Co-Op SVC Bank as Bancassurance Channel
Through this partnership, Aditya Birla Health Insurance will market its retail and group products with innovative features to suit the needs of SVC Bank customers from all socio-economic segments across the country, Aditya Birla Health Insurance Co (ABHICL) said in a statement.
"Bancassurance tie-up forms an important part ABHICL's growth strategy and the company has been building strong alliances with various banks to enhance its distribution footprint in the country. This tie-up will enable us to leverage SVC Bank's retail and corporate banking pan-India customer base, robust distribution network, strong brand name and legacy of over 100 years," said Mayank Bathwal, CEO, Aditya Birla Health Insurance Co. Limited.
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