Ismat Chughtai to Sunny Leone: All news portals are naked in bathroom

Doodle has become an inclusive strategy of media houses to attract visitors on daily basis.


Devdiscourse News Desk | Updated: 27-05-2019 12:33 IST | Created: 21-08-2018 15:26 IST
Ismat Chughtai to Sunny Leone: All news portals are naked in bathroom
It seems that the media is running away from its social responsibility. (Image Credit: Twitter)
  • Country:
  • India

Media works for web-traffic and TRPs. Understanding that every media house has the pressure to retain and enhance its market share, and its criterion rests on the hits and TRPs, a rat race is explicitly visible to lure the audience, by all means, be it publishing the squeaky stories on Google Doddle of the day or spicy stuff on Sunny Leone or Sapana Chaudhary.

Google Doodle is a special temporary modification that is made by tech giant changing the logo on Google's homepage so that the achievements of holidays, events, and people can be observed.

Doodle has become an inclusive strategy of media houses to attract visitors on daily basis, whether that suits their genre of platform or not. This shows the race of online or any other media platform which starts and ends on TRP and web traffic.  

Same goes for other topics as well, say, Sapna Chowdhary.

Above given screenshot shows how media plays with and molds the psyche of readers and changing the definition of news.

Media is supposed to play an important role in ensuring the free and unbiased flow of information to stakeholders and play as a catalyst in the development of human race by raising the voice for justice and concerns of the common man. Media works as a chain between the government and the nation's citizens, people believe in the media because it is considered their voice having an impact on the way the governance system and society function.

The young generation being more interested in the fast-growing technology and social media has shaped the change in media coverage. Many times it seems that the media has become person-centered.

Every profession has an ethical side of it and journalism also rests on principles. However, trying to woo the audience by offering the content with some theatricality and exaggerations, it seems that the media is running away from its social responsibility. Media needs TRPs from ghosts. TRP is required from the witch and aliens too. And all are running after it, big or small.

Give Feedback