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Google brings greater transparency and control over your Google ad experience

The expansion of these features will provide the user with more transparency and control over their Google ad experiences than ever before.


Devdiscourse News Desk 14 Jun 2018, 05:58 PM
  • Google has released new Ad Settings to bring greater transparency and control over your Google ad experience. (Image Credit: Twitter)

Google has released new Ad Settings, making it easier for the user to understand and control how the ads are tailored. Google is also offering more transparency by expanding  Why this ad? to all of its services that show Google ads (like Search and YouTube) and almost all websites and apps that partner with the search giant to show ads.

A blog post by Philippe de Lurand Pierre-Paul, Product Manager, Google wrote: "The new Ad Settings shows all the different factors that determine how ads are tailored to you in one view. There are a few different factors that can determine how your ads are tailored to you, including estimations of your interests based on your activity while you’re signed in, information you’ve added to your Google Account, and information from advertisers that partner with us to show ads—like if you’ve visited their site or signed up for their newsletter."

With improvements in the new Ad Settings, Google provides users with the choice to turn off the ads, it tailors based on one of the above-mentioned factors. Turning off a factor means the user will no longer receive tailored ads related to it across Google services, and on websites and apps that partner with Google to show ads, till the user remains signed in to his/her Google Account.

Why this ad? 

Why this ad? is a feature that appears next to ads and both help the user learn why he/she is seeing a certain ad and gives an easy access to Ad Settings.

The blog added: "We’ve now significantly expanded coverage of this feature; starting today, you’ll see Why this ad? notices on all our services that show Google Ads, such as ads on YouTube (including the YouTube app on connected TVs), Google Play, Gmail, Maps and Search. We’ve also expanded it to include almost all of the websites and apps that partner with us to show ads, the blog post further added."

The expansion of these features will provide the user with more transparency and control over their Google ad experiences than ever before.

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