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Growing Japanese demand, treat for British chocolate maker Cocoda

Established in 2004, Cambridge-based Cocoda works with small luxury brands to help market and sell their products internationally.


Government Press Release 13 Jul 2018, 08:31 AM Japan, United Kingdom
  • The business recently secured a new contract with a Japanese distributor after attending a Global Food Forum meet the buyer event in Newmarket last year. (Image Credit: Gov.UK)

Established in 2004, Cambridge-based Cocoda works with small luxury brands to help market and sell their products internationally.

The business recently secured a new contract with a Japanese distributor after attending a Global Food Forum meet the buyer event in Newmarket last year.

The contract will see products from Holdsworth Chocolates and Duncan’s of Deeside delivered to Japan, to be sold in department stores, delicatessens and gourmet food stores nationally. Its success proves the growing global appetite for British chocolate, with over £680 million being snapped up by overseas consumers last year.

The company currently works with 6 premium brands across the UK including Prestat, Simply Delicious, Summerdown Mint and Pulsetta. They export to 25 countries including North America, Europe, Asia, the Middle East and Australasia.

David Hill, Managing Director at Cocoda, said: "As you can imagine, taste is the most important factor when selling luxury chocolate, biscuits and confectionery. Attending DIT-hosted events and trade missions enabled me to meet potential buyers face-to-face, and treat them to our delicious range of biscuits, confectionery, and chocolate, which helped secure further sales.

The global appetite for British food and drink is growing all the time, so it’s an amazing opportunity for home-grown producers, but there are certain regulations around packaging and ingredients that vary from country to country."

Working with DIT helped Cocoda to navigate these with ease, and prepared the business and its brands for what to expect when exporting to a new market for the first time. For example, when selling to buyers in the Middle East products like our champagne truffles were removed from the tasting lists because they contain alcohol, which is only available for purchase at licensed venues.

Exporting has been fundamental to the business success, and helped to expand the global customer base for all the brands in Cocoda’s portfolio. If these brands can capitalize on the demand for luxury British products across the globe, so can other East of England businesses.

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