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Reliance Jio collaborates with Screenz to enhance entertainment-based interactivity

Moreover, it also provides an easy to use Content Management System (CMS) that enables broadcasters to design, create and launch interactive engagements.


Devdiscourse News Desk 17 May 2018, 04:22 PM India
  • Reliance Jio partners With Screenz to enable digital interactivity for broadcasters. (Image Credit: Twitter)

Reliance Jio Infocomm, a subsidiary of Reliance Industries Limited today announced its partnership with Screenz for entertainment-based interactivity, adding to Jio's existing platform for gamification.

Screenz is a SaaS platform that empowers professional content creators to build personal relationships with their mass audiences.The platform helps maintain relationships between content owners and audiences by managing and developing viewer experiences that make content engaging. 

Jio Screenz Platform allows a real-time two-way conversation between broadcasters and viewers in form of quizzes, polls and votes during a TV show. According to the company, this platform would give broadcasters the chance to advertise and keep their audiences engaged.

Moreover, it also provides an easy to use Content Management System (CMS) that enables broadcasters to design, create and launch interactive engagements.

According to the company statement, "This will empower broadcasters and publishers to create engaging content with robust scalability. The features on this platform are highly adaptable for varied content, allowing for live, real-time interactions between broadcasters and viewers, keeping them watching and engaged."

Jio recently launched the world’s first Artificial Intelligence (AI) based brand engagement platform JioInteract and this announcement is the second such platform launched by the telecom for its brand engagement.


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