Multiplexes and cinema theatres directed not to sell packaged items
Multiplexes and cinema theatres in the state were today directed not to sell packaged items such as water bottles and cool drinks above the maximum retail price (MRP), from August 1 onwards.
In the wake of several complaints on cinema halls and Multiplexes selling food items and beverages more than MRP, Sabharwal today conducted a review meeting on MRP violation and implementation of new guidelines to be followed from August 1.
The department also decided to take strict action against cinema halls to control the sale of food items at higher prices and special orders have been issued to make transactions on specified rates only, he said.
Every business or service or entertainment intended for consumers should be legal and authorized. If any consumer faces loss Theatre owners will be held responsible and serious action would be taken, he added.
On August second and third special raids will be conducted on theaters and multiplexes in Greater Hyderabad to check the implementation of Legal Metrology rules and on August 4 and 5 state-wide checks will be made, Sabharwal said adding single rate policy should be implemented.
The rate should be the same in theatres also as are in the open market. The first violation will result in the booking of the case and attract Rs 25,000 penalty, whereas the second time Rs 50,000 fine would be slapped.
If rules are flouted for the third time, Rs 1 lakh penalty and imprisonment ranging from 6 months to one year will be awarded, Sabharwal added.
(This story has not been edited by Devdiscourse staff and is auto-generated from a syndicated feed.)