Govt mulls bottle mahua to promote products made by tribal people
As part of its efforts to promote products made by tribal people, the government is mulling bottling mahua, a traditional tribal drink, to sell it in the open market under its Van Dhan Initiative.
The Ministry of Tribal Affairs has inked a MoU with the Tribal Cooperative Marketing Development Federation of India (TRIFED) to develop the traditional drink as a brand and promote in the open market, TRIFED Managing Director Pravir Krishna said.
The official said the ministry also plans to bring other tribal staples such as tamarind and amla into the market in the form of jam.
Krishna said that they are in the process of getting clearances for selling the product as it is an alcoholic beverage.
According to Krishna, ginger and ajwain will also be added to the drink to give it a flavor.
"It will be sold all over the country under the brand name Mahua," he said.
The product will be sourced from tribal areas in Chhattisgarh, Madhya Pradesh, Odisha, Jharkhand Andhra Pradesh and Telangana.
The Centre has allocated Rs 500-600 crore for the scheme.
(This story has not been edited by Devdiscourse staff and is auto-generated from a syndicated feed.)