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NBA and MGM to enter in multi-year partnership

The deal is for three years and at least USD 25 million, ESPN's Darren Rovell said.


Reuters 31 Jul 2018, 07:25 PM United States

The NBA and MGM Resorts International have entered a multi-year partnership to make MGM the official gaming partner of the NBA and WNBA, making the NBA the first major U.S. league to have such an agreement.

The deal is for three years and at least $25 million, ESPN's Darren Rovell said.

NBA Commissioner Adam Silver and MGM Resorts International chairman and CEO Jim Murren made the announcement Tuesday afternoon in New York City.

Through the partnership, MGM Resorts is allowed to use official NBA and WNBA data and branding across MGM Resorts' sports betting offerings throughout the United States. Allowing the use of league logos and team names at MGM's casinos "is a first for a major American sports league," Rovell said.

"Our collaboration will result in the best possible gaming and entertainment experience for consumers through the use of accurate, real-time NBA and WNBA data, and our collective efforts to maintain and enhance the integrity of our games," Silver said.

MGM Resorts will be promoted across the NBA's digital assets including NBA TV, NBA.com, the NBA App and NBA social media platforms, according to a news release from the two parties. Additionally, the NBA will be promoted across MGM Resorts' sports betting platforms.

This partnership continues a collaboration between MGM and the basketball leagues. MGM Resorts bought the WNBA's Las Vegas Aces in 2017 after receiving unanimous approval from the WNBA and NBA Board of Governors. The Aces play their home games at MGM Resorts' Mandalay Bay Events Center.

MGM Resorts has been the title partner of the MGM Resorts NBA Summer League the last two years.

(This story has not been edited by Devdiscourse staff and is auto-generated from a syndicated feed.)


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