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Graphic designers to spruce up various street-side shops of Indianama

The ambitious project that has brought together vendors will be unveiled at the Bikaner House on August 8 and will be up for display till August 25.


PTI 01 Aug 2018, 09:11 AM India

Before there were swanky malls and one-stop-shops, there were small-time Kirana, confectioneries, and book-stores that served all the shopping needs of India.

Now, 71 such shops across the capital city will get a new lease of life thanks to 'Indianama', an art platform that curates and showcases the works of artists across disciplines.

Celebrating 71 years of Independence, Indianama 2018, an edition that is seeded in the streets of India, has teamed up with 71 graphic designers to spruce up various street-side shops from Chandni Chowk, Darya Ganj, Karol Bagh, Lado Sarai, Mehrauli, and Saidulajab.

"Design never managed to reach the streets, never became a part of the charming culture that street markets are all about. Hence, to truly transform the way India sees the design, this year we are taking the design to India's original showplace.

"We want to give access of good design to people who've never known what it can do for them," said Kunel Gaur, Founder Creative Director, Animal – the creative agency behind Indianama.

According to the organizers, each designer will be paired with a shop/business owner to conceptualize, design and initiate an identity system for them. This identity system will then be implemented on-site with due supervision by the designer.

The ambitious project that has brought together vendors will be unveiled at the Bikaner House on August 8 and will be up for display till August 25.

(This story has not been edited by Devdiscourse staff and is auto-generated from a syndicated feed.)


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