Nissan launches 'Roots of Design' programme in India to encourage career in arts, design
Japanese automobile major Nissan has launched the 'Roots of Design' programme in India, aimed at encouraging students to take up careers in arts, design, and creativity.
Alfonso Albaisa, Senior Vice-President, Global Design, Nissan Motor Company, launched the initiative at the Chennai Public School recently.
"The programme is aimed at encouraging the next generation of creators and developing a different perspective towards design and creativity to solve problems faced in the automotive industry", a company statement said.
"The world around us is changing fast and so is the auto industry. The cities we live are becoming smarter and more connected. This, in turn, is affecting how consumers engage with objects around them", Albaisa said in the statement.
Designers would play a key role, not just in the auto industry, but across technology, infrastructure, electronics and consumer durables, he said.
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