Video publishers at Twitter can now monetize global video audience

Publishers of videos on Twitter can now monetise their entire global video audience on the micro-blogging site through in-stream video ads.

Previously, in-stream video ads were limited to the markets in which publishers are based, Twitter said in a statement on Wednesday.

Over the past year, Twitter has expanded this capability to nearly 20 global markets, including India.

Twitter said it introduced this update following feedback that there is a demand to monetise a publisher's organic following, outside of their home country.

Over the first half of 2018, publisher earnings for in-stream video ads have more than doubled compared to the same period in 2017, Twitter said.

(With inputs from agencies.)