Indians still loves watching Television, says BARC survey
BARC, which monitors TV ownership and viewership habits in India, did a baseline survey on almost 300,000 rural and urban households for the survey.
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Broadcast Audience Research Council's (BARC) Broadcast India survey reported that TV viewership has seen a growth of 12% since 2016. With these numbers coming to view, we can assume that though there is a large number of cheap smartphones along with cheap data provided by telecom companies available yet Indians still remains and wants to be on television sets.
BARC, which monitors TV ownership and viewership habits in India, did a baseline survey on almost 300,000 rural and urban households for the survey. The findings of the particular survey were released on July 26.
In 2018 the survey report showed a growth of 7.5% across India taking the mark to 197 million people owing TV sets and the viewership to be 836 million. If we compare this particular data with Hotstar, the leading video streaming platform in India, we will get to see that it has only 60 million users which are very low then the actual number of people glued to television.
Partho Dasgupta, CEO of BARC in a statement to Quartz said that "India is a country driven by family viewing and this shows the increase of television number in households
Across households, the average time spent by individuals watching TV rose to 3% in 2018. On an average, Indians spent 3 hours 44 minutes on the medium daily in 2018.
Thus these numbers representative of the fact that Indians still love to watch television and as such, it remains the most effective platform for both content creators and advertisers to reach the Audiences