The Telecommunications Regulatory Authority (TRA) of UAE has launched User Experience (UX) Lab to help extend the digital presence of government entities on the web, smartphone or on service booths.
The user experience lab provides a wide-ranging and integrated mechanism that includes a system to follow the movement of the eye when browsing on the screen and includes a scientifically proven methodology to ensure global knowledge of the typical behavior of users when trying to search for information or access to digital services.
A specialized team conducts the use trials teams with the contribution of the stakeholders in each project and by the presence and participation of real users representing personas for the types of users who need to visit the site, application or service booth.
"All government efforts are dedicated to achieving customers' happiness, including this initiative, which is part of the leadership's drive to enhance government competitiveness and provide a user experience full of interaction and passion. Taking into consideration, the needs and expectations of users as much as they take into account the objectives of the government and the strategic directions of the state, "said Hamad Obaid Al Mansoori, Director General, TRA.
"We are confident that listening to the needs of users and monitoring their behavior as they browse websites and smart applications will lead to a better understanding of their needs and thus provide the government with much effort to achieve the desired goals," he further added.
According to the TRA, the commencement of the project is part of its role in advancing the UAE's digital transformation and its efforts to help government entities develop their digital services and improve the UAE's ranking in the Smart Service Index within the United Nations survey for digital Government Readiness Worldwide.
The user experience lab is a part of the mGovernment Centre of Digital Innovation, which is further a division of the mGovernment initiatives launched by the wise leadership in 2013 to provide all government services on mobile phones.