Several studies had already come to a conclusion that users no longer find Facebook attractive before the data breach by Cambridge Analytica came in the news giving a hit to the social media giant. It is now followed by another accusation by Spanish Agency for Data Protection (AEPD) of having stored and misuse the data of 21 million people without consent.
Europe has very strict laws in place to protect the privacy and personal data of people, companies that collect sensitive information must inform users about how their data will be used.
The AEPD accused Facebook of collecting data on political ideologies, religious beliefs, gender and personal tastes of millions of accounts in Spain. Facebook has denied the accusations saying that it has always complied with the laws under which European Union is governed.