Bollywood actors Amitabh Bachchan
the country in Bollywood and sports, according to a survey.
The YouGov Influencer Index 2018, which covered
consumer perceptions of around 60 top Bollywood celebrities
and sports personalities, is based on data collected online by
YouGov among close to 1,948 respondents in India this month
using its panel of over 6 million people worldwide.
The study also measures their awareness, likability,
trustworthiness and influence in the following categories-
health, wellness and beauty/ personal care, technology/
automotive, fashion, apparel and accessories, food, drink and
travel and financial services.
"The overall influencer index is an average of
awareness, likability, trust and individual sector influence
score. The top ten list is dominated by male Bollywood
celebrities and cricketers, however, Deepika Padukone is the
top ranked female celebrity in the list," YouGov said
in a release.
Bachchan leads the pack followed by Padukone on second
spot. Mahendra Singh Dhoni and Sachin Tendulkar are at the
third and fourth spot, respectively, above Virat Kohli, who
was parked at number six. Akshay Kumar was placed fifth,
while Aamir Khan and Shah Rukh Khan occupied the seventh and
eighth position, respectively. Alia Bhatt and Priyanka Chopra
took the last two spots in the top 10 list.
It noted that Olympic winner and ace shuttler PV
Sindhu forayed into the top 15 influencers of India,
suggesting the increasing popularity of sports personalities,
other than cricketers, amongst people in India.
In individual sectors, Deepika Padukone and Amitabh
Bachchan are the strongest celebrities in the health, wellness
and beauty/personal care category, it observed.
"Deepika Padukone is currently the reigning queen of
Bollywood. Not only is she one of the highest paid actors but
is also one of the few female celebrities with the highest
number of brand endorsements. Her current endorsements include
brands like L'Oreal Paris, Jio, Oppo, Goibibo, Axis Bank,
Tanishq, to name a few. Deepika clearly dominates the fashion,
apparel and accessories space and is most likely to influence
consumers' decisions to buy/ use a product within this
category," it said.
The survey noted that Amitabh Bachchan's popularity is
supreme and his mass appeal cuts across all age groups and
"He is the first choice of corporates, government
organisations, awareness campaigns and tourism bodies," it
said adding that in the influencer index, his influence is
paramount in the food, drinks and travel sector as well as
financial services category.
"He has been voted as the top public figure whose
political opinion people are most likely to pay attention to.
Amitabh Bachchan also enjoys huge public support in the
technology and automobile sector, along with MS Dhoni and
Sachin Tendulkar," it said.
Although financial services category in India is
dominated by male influencers, Padukone makes it to the top 5
and is the most influential female celebrity in this category.
She has been the brand ambassador of Axis Bank since
2014 and seems like people have a favourable perception of
her, it said.
(This story has not been edited by Devdiscourse staff and is auto-generated from a syndicated feed.)