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BIZ-STUDY-INFLUENCERS


PTI mumbai India
Updated: 19-11-2018 18:01 IST

Bollywood actors Amitabh Bachchan

and Deepika Padukone are the most influential personalities in

the country in Bollywood and sports, according to a survey.

The YouGov Influencer Index 2018, which covered

consumer perceptions of around 60 top Bollywood celebrities

and sports personalities, is based on data collected online by

YouGov among close to 1,948 respondents in India this month

using its panel of over 6 million people worldwide.

The study also measures their awareness, likability,

trustworthiness and influence in the following categories-

health, wellness and beauty/ personal care, technology/

automotive, fashion, apparel and accessories, food, drink and

travel and financial services.

"The overall influencer index is an average of

awareness, likability, trust and individual sector influence

score. The top ten list is dominated by male Bollywood

celebrities and cricketers, however, Deepika Padukone is the

top ranked female celebrity in the list," YouGov said

in a release.

Bachchan leads the pack followed by Padukone on second

spot. Mahendra Singh Dhoni and Sachin Tendulkar are at the

third and fourth spot, respectively, above Virat Kohli, who

was parked at number six. Akshay Kumar was placed fifth,

while Aamir Khan and Shah Rukh Khan occupied the seventh and

eighth position, respectively. Alia Bhatt and Priyanka Chopra

took the last two spots in the top 10 list.

It noted that Olympic winner and ace shuttler PV

Sindhu forayed into the top 15 influencers of India,

suggesting the increasing popularity of sports personalities,

other than cricketers, amongst people in India.

In individual sectors, Deepika Padukone and Amitabh

Bachchan are the strongest celebrities in the health, wellness

and beauty/personal care category, it observed.

"Deepika Padukone is currently the reigning queen of

Bollywood. Not only is she one of the highest paid actors but

is also one of the few female celebrities with the highest

number of brand endorsements. Her current endorsements include

brands like L'Oreal Paris, Jio, Oppo, Goibibo, Axis Bank,

Tanishq, to name a few. Deepika clearly dominates the fashion,

apparel and accessories space and is most likely to influence

consumers' decisions to buy/ use a product within this

category," it said.

The survey noted that Amitabh Bachchan's popularity is

supreme and his mass appeal cuts across all age groups and

segments.

"He is the first choice of corporates, government

organisations, awareness campaigns and tourism bodies," it

said adding that in the influencer index, his influence is

paramount in the food, drinks and travel sector as well as

financial services category.

"He has been voted as the top public figure whose

political opinion people are most likely to pay attention to.

Amitabh Bachchan also enjoys huge public support in the

technology and automobile sector, along with MS Dhoni and

Sachin Tendulkar," it said.

Although financial services category in India is

dominated by male influencers, Padukone makes it to the top 5

and is the most influential female celebrity in this category.

She has been the brand ambassador of Axis Bank since

2014 and seems like people have a favourable perception of

her, it said.

(This story has not been edited by Devdiscourse staff and is auto-generated from a syndicated feed.)

COUNTRY : India

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