India entered the Guinness Book
of World Records as 2,353 people held the abdominal plank
position for an entire minute in Pune on Sunday.
The initiative was organised by Bajaj Allianz Life
Insurance Company at Pune's AFMC Ground.
"We have clinched a few Guinness World Records for
Plankathon initiative for promoting good health. The event saw
a record number of people hold the abdominal plank position,
simultaneously, for an entire minute," Bajaj Allianz Life
Insurance Company said in a statement here.
"The Plankathon initiative reflects our commitment to
promote fitness movement that could put India on a global map.
The success of #36SecPlankChallenge campaign encouraged us to
take the initiative to a higher level and demonstrate the
possibilities that exist when health goals are pursued with a
reliable partner," Bajaj Allianz chief marketing officer
Chandramohan Mehra said.
"I congratulate Bajaj Allianz Life Insurance on
achieving a new benchmark in the category of "most people
holding the abdominal plank position," Guinness World Records
official adjudicator Rishi Nath said.
(This story has not been edited by Devdiscourse staff and is auto-generated from a syndicated feed.)