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myretailworx aims to take Mom and Pop Stores Online

After successfully vetting the idea in metro as well as in tier 1 and tier 2 cities, the company is geared to take the platform in five thousand localities by the end of 2018 and aims to cross one lakh localities by 2022.


myretailworx aims to take Mom and Pop Stores Online
After successfully vetting the idea in metro as well as in tier 1 and tier 2 cities, the company is geared to take the platform in five thousand localities by the end of 2018 and aims to cross one lakh localities by 2022. (Image Credit: Twitter)

More than 50 Million home-grown local retailers, a.k.a. mom and pop stores of India are facing challenge to attract consumer footfalls. Buying from the local stores is less attractive because malls or online platforms offer choices, deals and convenience. To solve this problem, infiniteworx omnichannel has innovated myretailworx™, India's first e-commerce platform, designed exclusively for the local retailers.

"By empowering the local retailers, myretailworx™ is poised to create a disruption in the local shopping space. We aim to make local shopping fundaar!™," says Anil Pagar, Founder, Chairman & Managing Director of infiniteworx.

After successfully vetting the idea in metro as well as in tier 1 and tier 2 cities, the company is geared to take the platform in five thousand localities by the end of 2018 and aims to cross one lakh localities by 2022.

Talking about the journey ahead, Bijoy Banerjee, CEO of infiniteworx, says, "We aim to empower 1.4 million local retailers PAN-India within first 24 months of operation. This will result in superior shopping experience for at least 40 million consumers right in their localities. Also, this ecosystem generates about 35,000 direct employments, and it's just the beginning."

To tackle the challenge of reaching out to the widely spread local retailers across the country and motivating them to embrace e-commerce, Anil says, "We are building India's first and largest community of e-commerce champions, who will represent at locality levels across the country. In this process, we are fostering local entrepreneurship and employment in line with Digital India mission."

But, will the distraught local retailers become attractive shopping destinations compared to the mighty malls or online counterparts? "Yes, they will because for the first time, local retailers will get direct benefits from the manufacturers through our localized warehouses coming up across the country. Also, for the first time they will be able to promote themselves within their consumer base and since the delivery management is on us, the retailers can concentrate on customer delight," says Bijoy.

Finally, commenting on the potential competition from the big retail brands, Anil sums up, "Our mission is not to dethrone the existing channels. We simply want our local retailers to get back their mojo. It's about bringing better value propositions to the consumers, in an inclusive manner."

(This story has not been edited by Devdiscourse staff and is auto-generated from a syndicated feed.)


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