Russian bars got no cheer even with World Cup heats up
But the surge in sales will not have a lasting impact on Russia's beer industry, where consumption has been losing fizz for years -- ever since it lost its classification as a soft drink.
Russia ranks 14th in terms of annual alcohol consumption per capita, according to the World Health Organization.
But with spirits -- chiefly vodka -- traditionally playing a stronger role in social life, Russia ranks far lower at 32nd in terms of beer consumption, according to a 2016 survey by Japanese beermaker Kirin.
Higher taxes on beer and declining consumer spending power have also contributed to the decline.
The real turning point came in 2011, when beer was classified as an alcoholic drink rather than as a soft drink.
- 'Compromise' needed -
Since 2013, with a major economic crisis in full swing, the market has contracted more than 24 percent and is set to lose another 11 percent by 2023, according to an estimate by Euromonitor.
"Between 2007 and 2017, tax on beer grew almost tenfold," said Pavel Yerankevich, senior development director at Baltika, Russia's number one beer brand, which now belongs to Denmark's Carlsberg group.
"All that together with the unfavourable macroeconomic situation has of course influenced the state of the market," he added.
Yerankevich thinks Russia risks going too far with measures designed to prevent alcohol abuse, even as he acknowledges the problem is widespread and needs to be tackled.
"We need to find a compromise: on the one hand to put into action the government's reasonable goals of lowering alcohol abuse and reducing the sales share of strong spirits, but on the other hand, not to put up artificial obstacles to business development," he said.
"But in this case, the increased demand will only affect this period without changing the overall annual trend," he added.
- Anyone for a craft beer? -
Budweiser, made by Belgium-based AB Inbev, is the only beer allowed in stadiums and fan zones.
Alcoholic beverage sales are banned in a two-kilometre (1.2-mile) radius around the stadiums.
The Budweiser brand has ensured its logo is highly visible at numerous spin-off events as well.
Some other beermakers are also performing better than usual, including alcohol-free brands.
Big brands like to focus on advertising their alcohol-free beer partly because it dodges tough restrictions.
However there is a genuine "rising consumer interest and demand" as Russians become more health-conscious, the market research provider said.
The market for his type of product is "very dynamic and it's growing," he said.
"It's going to grow fast."
(This story has not been edited by Devdiscourse staff and is auto-generated from a syndicated feed.)