Alcobrew Distilleries to invest Rs 100 cr in branding, setting up manufacturing unit
Alcobrew Distilleries Tuesday said it plans to invest Rs 100 crore to set up a new manufacturing unit as well as in brand promotion.
The company, which has received a letter of intent from Himachal Pradesh government to set up a malt distillation and saturation plant, said it aims to focus on premium and semi-premium whisky segments.
"We are also exploring investment and funding opportunities to expand the business and create a high revenue generating organisation," Alcobrew Distilleries Chairman and MD Romesh Pandita said.
Alcobrew Distilleries has brands like 'Golfer's Shot' in premium whisky range and 'White & Blue' in the semi-premium range.
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