International Development News
Development News Edition

Cabrand 2.0 offers advertise with them on App based cabs

For exterior wrap, Ideazfirst is using the best quality vinyl that does not fade in sunlight or rains, and offers true brand colours with great visibility. The vinyl is replaced for free in case of any accidents or damages.


Cabrand 2.0 offers advertise with them on App based cabs
For exterior wrap, Ideazfirst is using the best quality vinyl that does not fade in sunlight or rains, and offers true brand colours with great visibility. The vinyl is replaced for free in case of any accidents or damages. (Image Credit: Twitter)

Cabrand, the cab branding division of Ideazfirst Technologies Pvt Ltd, now offers a unique opportunity to brands to increase their visibility by advertising on app cabs, visible in the lanes & by-lanes, commercial & residential areas, airports & railway stations. Ideazfirst Technologies Pvt Ltd has tie-ups with cab fleet owner like Xchange Leasing India Pvt Ltd (a group company of Uber Technologies Inc), for in-car and out-car advertising

http://www.media4growth.com/ooh-news/ideazfirst-ties-up-with-xchange-leasing-india-pvt-ltd-for-cab-advertising-2903. Ideazfirst Technologies have also collaborated with other fleet cab owners like Rajgarhia, YSG, Zustgo and Ola to increase their supply base for cabs across various cities in India.

Ideazfirst, through its arm Cabrand, now offers an opportunity to brands from different sectors, including pharma, banking, insurance, hospitality, food service and other app-based services to advertise with them on App based cabs.

The advertising will be in the form of exterior wrap and interior display. The exterior wrap covering the ad space of 50-60 sq. ft. area in sedans plying across the city. The interior of the cabs will have vinyl pasting of the brand's advertisement, printed on Latex 3M Vinyl along with leaflets and discount coupons made available to the passengers travelling in app cabs.

This unique opportunity offers to all brands a great advertising platform with potential for high marketing ROI. The attractive exterior wrap on the moving cabs will offer a high degree of visibility to a brand in top-end commercial and residential areas of the city. Even when the cab is standing for a pick-up, which typically happens in high visible areas, it will continue to attract eyeballs through its unique and attractive form. The in-cab advertising will offer an opportunity for brands to engage with commuters through discount coupons, contests and other innovative medium.

For exterior wrap, Ideazfirst is using the best quality vinyl that does not fade in sunlight or rains, and offers true brand colours with great visibility. The vinyl is replaced for free in case of any accidents or damages.

For interior branding, advertisers can advertise their product inside the cars. Passengers can take away product brochures and leaflets about the brands they would be interested in.

Apart from generating authentic leads by way of interactivity for passengers, Cabrand also helps brands engage with passengers by way of customers and offering them free rides for posting and sharing the car wrap pics on Facebook pages of the company. The authentic leads for the advertisers can be generated through the 'Contact Us' forms or by sending SMS to special codes place inside the taxi. Advertisers can also perform free sampling of products/gift vouchers to the passengers. Ideazfirst is also open for strategic investors and Private equity partners for the expansion of this business.

Rajesh Kishanpuriya, Managing Director of Ideazfirst Technologies says, "This is an exciting outdoor medium, and perfect for almost all B2C brands looking to invest in marketing with higher ROI. It's a win-win situation for all associated, i.e. brands, driver partners, app cab companies like Ola, Uber and Ideazfirst. It also serves as an additional income for cab drivers."

By virtue of their increasing presence - 15,000 app cabs making 2.5 lac trips covering 30 lac kms each day (Source :NDTV Survey Report 2017), transit media with app-based cabs have become one the most attractive ways to garner OTS and deliver high marketing ROIs, compared to other modes.

About Ideazfirst Technologies Pvt Ltd

Ideazfirst Technologies Pvt Ltd a subsidiary of Ideazfirst Marketing Services has built the expertise and experience to manage the unique logistical challenges of managing such large scale advertising effort spread across multiple assets. As a pioneer in cab advertising in Kolkata and driven by passion to deliver quality service, Ideazfirst has developed strong processes and a team to ensure smooth delivery and highest visibility for its clients.

Since 2012, Ideazfirst has pioneered in the art of branding on yellow cabs. Their advertising for various prestigious brands like Star Jalsha, Bandhan Bank, DTDC Courier, Ray & Martin Publications deserves a mention. They have envisioned transforming the landscape of Kolkata into a beautiful natural glory by deploying transit media in the form of advertising displays. In the process, the taxi ride itself is transforming experience and this would enable change in the aesthetic look of the Indian cities as compared to any other developing nations across the globe.

(This story has not been edited by Devdiscourse staff and is auto-generated from a syndicated feed.)


TRENDING

OPINION/BLOG/INTERVIEW

How music can help expectant mothers during pregnancy

Music provides pleasant ambience for all but its more important for expectant mothers as besides ensuring pleasant environment for them it also directly and indirectly influences the unborn babies. There are various scientific findings to c...

EdTech: A technical approach to flexible and cost-effective education

Its hight time for the world to go for innovative approaches like e-learning over traditional learning methods that need physical infrastructure, long-term planning, and huge investment. ...

Our school campaigns are our strongest ally: Joaquin Antuna, founder of Peace and Cooperation

Joaquin Antuna is the founder of Peace and Cooperation, a Spanish NGO which was nominated as peace messenger by the United Nations in 1986. Antuna is of very firm opinion that in order to have an incisive impact on the community we live in,...

'No escape from telephones', this 1953 prediction actually comes true

In 1953, a telephone company chief predicted that therell be no escape from telephones in the future....

Videos

Latest News

REUTERS NEWS SCHEDULE AT 10 p.m. GMT/6 a.m. SGT

Here are the top stories and upcoming coverage plans for Reuters text service as of 10 p.m. GMT6 a.m. SGT. For a full schedule of news and events, go to our editorial calendar on Reuters Connect httpswww.reutersconnect.complanning. TOP STOR...

Trump conduct 'beyond anything Nixon did': House impeachment chair

President Donald Trump went beyond anything done by disgraced predecessor Richard Nixon in withholding military aid from Ukraine to demand dirt on a potential 2020 rival, the Democratic chair of the House impeachment panel alleged Thursday....

UPDATE 7-Former Trump adviser says Ukraine meddling theory is 'fictional narrative'

President Donald Trumps former Russia adviser Fiona Hill urged lawmakers in the House of Representatives impeachment inquiry on Thursday not to promote politically driven falsehoods that cast doubt on Russias interference in the 2016 U.S. e...

Report: Garrett says Rudolph used racial slur prior to melee

Cleveland Browns defensive end Myles Garrett alleged in his appeal hearing that Pittsburgh Steelers quarterback Mason Rudolph used a racial slur prior to last weeks melee, ESPN reported Thursday. Rudolph denied the accusation by Garrett, wh...

Give Feedback