Accenture to assist KPN to enhance customer experience of its iTV video services
As part of the agreement, Accenture Digital Video will implement and run for KPN the latest version of its digital video platform, AVS 6.
Accenture has announced that it has been selected to help KPN, a leading provider of ICT services in the Netherlands, to enhance the customer experience by providing the telecommunications company with the Accenture Video Solution (AVS) – a hybrid internet protocol television and over-the-top platform for the delivery of video and related services, a company statement said today.
The company has signed a five-year agreement that enables KPN to continue to scale its video business while providing new capabilities to accelerate innovation in an increasingly competitive market.
As part of the agreement, Accenture Digital Video will implement and run for KPN the latest version of its digital video platform, AVS 6. AVS 6's web-scale solution enables KPN to continuously innovate on the platform, providing data-driven, micro-service capabilities to test, build, and scale highly personalized experiences that promote customer loyalty while optimizing costs across KPN's entire business, Accenture told.
AVS is a data-driven video platform that manages, deliver and monetize digital video services on managed and unmanaged devices and over any network. It is an end-to-end platform and springboard to the new in digital video. Backed by comprehensive methodologies and providing the full range of capabilities and functionalities one needs to create and grow a profitable, data-driven digital video business.
The AVS platform provides a single point to manage all back-end processes for video services – including customer relationship management, BSS, set-top-box configuration and management, device management, advertising, reporting, advanced analytics, content acquisition, promotion and distribution management, among other processes – enabling the easy and quick integration of content and additional third-party services.
"To compete in today's digitally disrupted environment, communications providers must give their customers first-class products, and that means providing new and highly relevant experiences, content, services and offers when users need them most," said Sef Tuma, global lead for Accenture Digital Video.