Mobile handset makers including Honor, Samsung and OnePlus have emerged as the most engaging brands on Twitter in India during 2018, using the social platform to drive brand awareness as well as product launches.
"In 2018, Indian brands on Twitter raised the bar for consumer engagement through innovative and inspirational brand campaigns. From driving brand awareness to product launches, brands in India adopted an always-on approach to cultivate a deep, meaningful relationship with their customers," Twitter said in a statement.
"Video continued to be the flavour of the year, with an increasing number of brands opting for different formats of video to visually showcase their products and services, driving up audience engagement...with people logging into Twitter to connect with companies for a variety of reasons, brands are now looking at unique and relevant ways of reaching out to their audiences on the platform," the statement said.
(This story has not been edited by Devdiscourse staff and is auto-generated from a syndicated feed.)