UPDATE 1-U.S. Supreme Court to hear challenge to ban on profane trademarks
The justices will hear the U.S. Patent and Trademark Office's appeal of a lower court decision that the agency should have allowed fashion designer Erik Brunetti to trademark the "FUCT" brand name, which sounds like, but is spelled differently than, a profanity. At issue is a provision of U.S. trademark law that lets the trademark office deny requests for trademarks on "immoral" and "scandalous" words and symbols.
Trademark registrations enable entrepreneurs and companies to protect their brands and bring lawsuits against copycat products. The Supreme Court in 2017 unanimously struck down a similar ban on derogatory trademarks in a case involving a Asian-American dance-rock band called The Slants. That case involved a law blocking federal trademarks for messages that may disparage people, institutions, beliefs or national symbols.
(Reporting by Jan Wolfe and Lawrence Hurley)
(This story has not been edited by Devdiscourse staff and is auto-generated from a syndicated feed.)
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