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Dynata's New Marketplace to Revolutionize Access to First-Party Consumer Data

PR Newswire | Dallas | Updated: 27-07-2019 12:33 IST | Created: 25-06-2019 20:45 IST
Dynata's New Marketplace to Revolutionize Access to First-Party Consumer Data
Image Credit: Wikimedia

Dynata, a global leader in first-party data and data services, introduces Dynata Marketplace, an integrated, multi-supplier, automated research platform. Dynata Marketplace enables researchers to seamlessly blend Dynata's global, high-quality, first-party consumer data with multiple third-party data providers, within a single platform, to conduct research studies around the world.

Gary S. Laben, CEO of Dynata, commented, "For the first time, companies can now easily access our reliable, scalable first-party data together with data suppliers of their choice. The Dynata Marketplace streamlines research operations, reducing cost and complexity of research for our customers while providing intuitive control over projects through a single, integrated data platform."

The new marketplace is the only automated, multi-supplier platform that provides direct access to Dynata's industry-leading permission, first-party data, covering over 60 million consumers worldwide. Additionally, it offers customers a unique customized approach compared to other programmatic insights exchanges. Dynata Marketplace gives clients the ability to tailor their own private marketplace comprised of preferred consumer data suppliers, rather than requiring them to select from a predetermined list of providers.

"Clients who love working with Dynata but want to source survey data from multiple suppliers, have been clear about their desire for a simple, unified access point to Dynata's data alongside that of other data suppliers," said EVP of Product Development, Tiama Hanson-Drury. "We created a private marketplace to meet this need and provide the capabilities researchers want within a single platform, superior to any currently available alternative," she added.

Dynata Marketplace is accessible within Dynata's Samplify automated research platform, a scalable solution that provides a single point of access for research studies, worldwide. It offers 24/7 access to research data and an A-to-Z toolset that includes survey scripting, targeting and selection, data visualization, and analytical tools. Clients have three options for service delivery:

  • A self-service solution through Samplify's secure portal, enabling clients to log in and leverage the private marketplace as a DIY tool, or together, with guidance from Dynata's support team.
  • As a programmatic solution that is fully integrated with a client's own systems enabled through an API.
  • As a fully-managed service with consultative assistance from Dynata's deeply experienced team.

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