Kangana Ranaut, the famed Queen of Bollywood - she is often referred to after her film the Queen - has rammed into a new controversy.
In an event for the launch of a song of her upcoming film 'Judgementall Hai Kya' on Monday, the actress Kangana Ranaut was with her co-star Rajkumar Rao and producer Ekta Kapoor. Here, during the conference, the actress pulled up a journalist saying - 'itni gandi soch laate kaha se ho?' (from where do you get such a dirty mentality). The actress not only accused the journalist of giving negative reviews for her previous film 'Manikarnika: The Queen of Jhansi' but also alleged him of running a smear campaign against her.
The issue cropped up into arguments and counter-arguments as the journalist continuously denied the allegations and defended his position. She went on to ask the reporter - you are calling me a jingoistic person for making a film on nationalism. "Is it a mistake, I made by doing a film on nationalism?" asked Ranaut.
Subsequently, the ANI tweeted an inside video which became viral. Later on, Kangana's elder sister Rangoli Chandel, who is also her manager, tweeted the screenshot of the text messages and also a picture in which Kangana Ranaut was posing in her van for the journalist to click her photos after giving an interview for 'Manikarnika'.
Yesh dekho beshram @JustinJRao journalist ko, woh jisne tumhe aazadi di hai, usi ki khilli udao, How dare he mock Manikarnika's name and openly lie that he never wrote anything about it, lekin Kangana ko khilli udane wali hasi kabhi nahin bhoolti....(contd) pic.twitter.com/S5tThLSgLp— Rangoli Chandel (@Rangoli_A) July 8, 2019
Yeh dekho always trolling her for no reason, she has the right to say no to such cheap People, you don't like Kangana its fine but don't expect her to hug you and respond to your sly double faced friendship in public when she knows you are a bhediya bhed ki khaal mein...(contd) pic.twitter.com/BhzJF3T7Ne— Rangoli Chandel (@Rangoli_A) July 8, 2019
On Twitter, some fans of Kangana also flayed the journalist for running a smear campaign on her.
It is not the first time Kangana presented herself as a victim of a smear campaign. Earlier, during the shooting of Manikarnika, she had accused Karan Johar of running a smear campaign against her by leaking the videos directly from the set of the film.
The term 'smear campaign' is not new for celebrities. Though used for deliberate campaigns launched with an intention to spoil the personalities, it is also used as a premeditated effort to malign the image of any group or organization in the public.
Most recently, we saw such an alleged campaign against Priyanka Chopra when she decided to marry Nick Jones. A local tabloid was accused of publishing two consecutive stories with an intention to malign her image. In the first story, it was argued that Priyanka Chopra married Nick Jones with an eye on his property and for the second time it published a story claiming the couple would divorce within four months.
The smear campaigns have a history from Bollywood to Hollywood. There have been victims of smear campaigns from throughout the world. The famous actor Jussie Smollett also claimed that he had been a victim of a smear campaign by Chicago officials. He alleged that the media continued publishing stories against him and branding him as a criminal even after the charges against him were dropped by the court.
Actor Ben Affleck, Aamir Khan, Sushant Singh Rajput, and Swara Bhaskar are also in the list of personalities who had alleged smear campaigns against them in the past. In this age of digital media trolling of any personality, has become very easy. Therefore, social media is being increasingly misused for smear campaigns. However, the insiders in the industry are not unanimous – whether smear campaigns are intentionally used to malign celebrities or they are part of the publicity stunts.