Viviana Mall's Nirmalaya Project Assists Devotees to Recycle Their Organic Offerings

PR Newswire | Mumbai | Updated: 09-09-2019 14:26 IST | Created: 09-09-2019 14:26 IST

In its endless pursuit of giving it back to the society, this Ganesh Chaturthi, Viviana Mall in Thane, has pledged to host an eco-friendly campaign called 'NirmalayaProject'.

Starting from Monday (September 2, 2019) till the last day of the festival (September 13, 2019), Viviana Mall is collecting Nirmalayas at the Mall premises. Through this, the aim is to have cleaner celebrations for a greener tomorrow. Nirmalayas are offerings made to God during worship. Offerings include perishable and non-perishable materials, however, Viviana Mall will accept only perishable offerings like plants, leaves, flowers, garlands, cotton, etc. Viviana Mall has set up Nirmalaya containers at six different entry points of the premises. The Mall appeals all the visitors and customers to deposit all the flowers, perishable garlands that get replaced daily and even on the day of the idol immersions at various entrances. Nirmalayas received will be upcycled at Viviana Mall's Organic Manure Processing Plant to generate manure. This organic manure will be distributed for free to the visitors after the Ganesh festival. Through this initiative, Viviana Mall looks forward to contributing towards the upkeep of trees and plants around the city in an organic way.

Speaking on this initiativeMs. Rima Kirtikar, Sr. Vice President, Marketing of Viviana Mall said, "The Nirmalaya Project is our contribution to the environment. We wanted to make a small contribution to society by making Ganeshotsav eco-friendly and pollution-free, which is why we took up this initiative. Through this Corporate Social Responsibility, we are sure that the manure generated by Viviana Mall will help people to adopt cleaner celebrations for a greener tomorrow."

"In addition to this campaign, we are also launching a quick access to Ganpati Aarti at During prayers, devotees can recite different Aartis with correct connotations in order to avoid any mistakes," added Kirtikar.

Viviana Mall has always been a pioneer of sustainable options and inspiring environment- friendly idols for the auspicious occasion of Ganesh Utsav. Taking its passion for green initiatives a step further, Viviana Mall, one of the trendiest shopping destinations in Mumbai & Thane, will also have an eco-friendly Ganesh idol made from paper, too, this year. 

Viviana Mall has a manure processing plant, where it will treat perishable materials into manure. As part of larger responsibility towards nature, the food waste generated out of Mall's food court and restaurants is converted into organic manure. This Organic Waste Management Plant generates close to 4 tons of organic manure every month.

About Viviana Mall:

Viviana Mall, a part of Sheth Corp and well known as a 'Destination Mall' was built to give an experience to its audience. Viviana covers over 250 leading brands in its prime retail and leisure space. Established in 2013, the mall is India's first and only visually impaired friendly mall and has also launched "XRCVC-Viviana Extension" a resource centre for visually impaired.

With an area encompassing one mn sq.ft, the mall boasts of a unique tenant mix – Cinepolis, a megaplex with 14 screens, 19 large anchor tenants for the first time in the country and brands like Shoppers Stop, Marks & Spencer, Charles & Keith, ZARA, Tommy Hilfiger, Lifestyle, Hamleys, Starbucks, Copper Chimney, Pizza Express, British Brewing Company, Irish House and many others making it the most happening destination in Thane.

For More Details:
Mayank Valleshah
Concept Public Relations



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