Left Menu
Development News Edition

Viviana Mall's Nirmalaya Project Assists Devotees to Recycle Their Organic Offerings

PR Newswire | Mumbai | Updated: 09-09-2019 14:26 IST | Created: 09-09-2019 14:26 IST

In its endless pursuit of giving it back to the society, this Ganesh Chaturthi, Viviana Mall in Thane, has pledged to host an eco-friendly campaign called 'NirmalayaProject'.

Starting from Monday (September 2, 2019) till the last day of the festival (September 13, 2019), Viviana Mall is collecting Nirmalayas at the Mall premises. Through this, the aim is to have cleaner celebrations for a greener tomorrow. Nirmalayas are offerings made to God during worship. Offerings include perishable and non-perishable materials, however, Viviana Mall will accept only perishable offerings like plants, leaves, flowers, garlands, cotton, etc. Viviana Mall has set up Nirmalaya containers at six different entry points of the premises. The Mall appeals all the visitors and customers to deposit all the flowers, perishable garlands that get replaced daily and even on the day of the idol immersions at various entrances. Nirmalayas received will be upcycled at Viviana Mall's Organic Manure Processing Plant to generate manure. This organic manure will be distributed for free to the visitors after the Ganesh festival. Through this initiative, Viviana Mall looks forward to contributing towards the upkeep of trees and plants around the city in an organic way.

Speaking on this initiativeMs. Rima Kirtikar, Sr. Vice President, Marketing of Viviana Mall said, "The Nirmalaya Project is our contribution to the environment. We wanted to make a small contribution to society by making Ganeshotsav eco-friendly and pollution-free, which is why we took up this initiative. Through this Corporate Social Responsibility, we are sure that the manure generated by Viviana Mall will help people to adopt cleaner celebrations for a greener tomorrow."

"In addition to this campaign, we are also launching a quick access to Ganpati Aarti at http://bit.ly/GaneshChaturthi_MahaAartis. During prayers, devotees can recite different Aartis with correct connotations in order to avoid any mistakes," added Kirtikar.

Viviana Mall has always been a pioneer of sustainable options and inspiring environment- friendly idols for the auspicious occasion of Ganesh Utsav. Taking its passion for green initiatives a step further, Viviana Mall, one of the trendiest shopping destinations in Mumbai & Thane, will also have an eco-friendly Ganesh idol made from paper, too, this year. 

Viviana Mall has a manure processing plant, where it will treat perishable materials into manure. As part of larger responsibility towards nature, the food waste generated out of Mall's food court and restaurants is converted into organic manure. This Organic Waste Management Plant generates close to 4 tons of organic manure every month.

About Viviana Mall:

Viviana Mall, a part of Sheth Corp and well known as a 'Destination Mall' was built to give an experience to its audience. Viviana covers over 250 leading brands in its prime retail and leisure space. Established in 2013, the mall is India's first and only visually impaired friendly mall and has also launched "XRCVC-Viviana Extension" a resource centre for visually impaired.

With an area encompassing one mn sq.ft, the mall boasts of a unique tenant mix – Cinepolis, a megaplex with 14 screens, 19 large anchor tenants for the first time in the country and brands like Shoppers Stop, Marks & Spencer, Charles & Keith, ZARA, Tommy Hilfiger, Lifestyle, Hamleys, Starbucks, Copper Chimney, Pizza Express, British Brewing Company, Irish House and many others making it the most happening destination in Thane.

For More Details:
Mayank Valleshah
+91-8090706430 
mayank@conceptpr.com
Concept Public Relations

Download The Devdiscourse News App for Latest News.


TRENDING

OPINION / BLOG / INTERVIEW

All party meeting - Blocking dialogue not culture of Bengal, Mamata needs to speak up

If that happens, history will record it as the dark age of Bengal....

Diya Jalao for COVID 19: How Modi put Power Grids and power warriors at risk?

While Prime Minister Narendra Modis staunch supporters are busy in search of hidden science behind the sudden announcement of 9minutes9pm campaign but his ignorance of the actual science has put the nation in another danger. The scientists ...

Videos

Latest News

White House press secretary Grisham steps down, will head First Lady's staff

White House press secretary Stephanie Grisham stepped down from her post on Tuesday and assumed a new role as chief of staff to first lady Melania Trump. Grisham was appointed White House press secretary in June last year. However, she neve...

Soccer-Dutch league plans to restart on June 19 - reports

The Dutch FA KNVB plans to resume the suspended soccer season for its top two divisions on June 19 after a meeting of clubs and other major stakeholders on Tuesday, local media reported. It is hoped that clubs could return to training in mi...

U.S. appeals court hands win to Trump plan to resume federal executions

A U.S. appeals court on Tuesday handed a win to the Trump administration in its efforts to resume federal executions by tossing a district judges injunction that blocked four death penalty sentences from being carried out.The 2-1 ruling by ...

Punjab to reduce fixed charges for electricity consumers

Punjab Chief Minister Amarinder Singh on Tuesday announced reduction in fixed charges for electricity consumers, along with deferment of deadline for payment of bills. He also instructed the power department to provide uninterrupted su...

Give Feedback