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Want to complement Bollywood for entertainment in India: Cirque du Soleil CEO

The Canadian entertainment company, credited with reinventing circus, will be making its India debut with its show "Bazzar", premiering in November.


PTI Canada
Updated: 20-07-2018 19:17 IST
Want to complement Bollywood for entertainment in India: Cirque du Soleil CEO

Daniel believes the way to move forward is to be "humble" as they establish the brand properly. (Image Credit: Twitter)

They would be coming to India like a "mini moving village" -- setting up tents and offering live entertainment -- but Daniel Lamarre, President and CEO of Cirque du Soleil, has a lot more in mind: to make a space for the group in the county "forever".

He is confident that there is a huge potential for them to grow in India.

The Canadian entertainment company, credited with reinventing circus, will be making its India debut with its show "Bazzar", premiering in November.

In a select media interaction in their sprawling headquarters in Montreal, which hosts nearly 1,400 artistes, Daniel shared his plans about their debut in India, a country where cinema still remains the primary source of entertainment.

"We are the leader of live entertainment but I don't see the movie business as our competitor. I see us complementing the movie business," Daniel said.

Citing the example of China, the CEO sees a similar pattern in India where the "movie business developed first and now the live entertainment is following."

"The fact that there is a well-established movie industry in India is a positive for us, not a negative," he added.

While Cirque du Soleil is rooted in—what many might call—traditional circus, it offers a complete visual spectacle loaded with gravity defying stunts, whimsical costumes staged under magical lighting, original music compositions and dramatic performances.

Daniel believes the way to move forward is to be "humble" as they establish the brand properly.

"The type of entertainment we are proposing is very different from anything else. It's difficult for people to explain what we do because we are not circus, not threat rival, dance or music. We are all of the above," he said.

"Bazzar" will be the company's 43rd original production and will be performed by Cirque du Soleil artistes under the newest version of its famous Big Top Tent, which is 62 feet high, 135 feet in diameter, and will seat more than 1500 guests.

"When you go to a country for the first time, you've to bring the essence of Cirque du Soleil which is a high level of human performance. We think bringing a show of that nature will make people discover the basic of cirque. The creative process was to deliver India the best level of performance. That's what Bazzar is about," he said.

Describing their approach, Daniel said they are going to India to learn and will spend a good amount of time listening to the market and "see what are the acts people are excited about."

"I want to use Bazzar as a learning process in how we are going to deploy our brands moving forward because I'd like to think that we are now in India forever.

"At Cirque, we don't talk about diversity, we live it everyday. There's 49 different nationalities represented and each nationality has influenced our growth. So now it's India's turn to influence our growth. And that's why I am so excited to go there."

The production will be brought to India by BookMyShow and will have its world premiere in Mumbai, followed by a show in Delhi.

Though the ticket rates haven't been disclosed yet, the CEO has promised the pricing would be affordable.

(This story has not been edited by Devdiscourse staff and is auto-generated from a syndicated feed.)

COUNTRY : Canada

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