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Bajaj Electricals eyes larger pie of B2B market

The lighting products and consumer durables maker, which has has partnered with technology major Cisco, would continue to bid for the government's smart cities projects, besides other opportunities.


PTI India
Updated: 20-07-2018 20:00 IST
Bajaj Electricals eyes larger pie of B2B market

The B2B segment accounts for around 55 per cent of its overall revenues, which stood at Rs 4,716.39 crore in FY 2017-18. (Image Credit: Twitter)

Bajaj Electricals today said it expects the B2B segment to account for a larger chunk of overall sales in the coming years as it is focusing on areas like smart connected devices and IoT.

The lighting products and consumer durables maker, which has has partnered with technology major Cisco, would continue to bid for the government's smart cities projects, besides other opportunities.

Bajaj Electricals, which has already introduced internet of things (IoT) enabled aircoolers, would extend this technology to other products.

"We would be in the technologically advanced solution provider segment. It could be in the application of outdoor or it could be in the application of indoor. We would provide a complete solution," Bajaj Electricals President and Country Head - Luminaire segment, Raja Mukherjee told PTI.

"We aim to raise the level of infrastructure and technology by providing smart products, IoT lightings, EPC services, solar and IBMS solutions, which will certainly help in the development of the city and make sustainable living spaces for people," he added.

The B2B segment accounts for around 55 per cent of its overall revenues, which stood at Rs 4,716.39 crore in FY 2017-18.

"We want to enhance our market reach and penetration and would try to increase the contribution," he added.

The company is expecting a growth of over 25 per cent in the lighting segment in the Delhi market over last year.

Bajaj Electricals is also upgrading its technology for the smart cities projects.

"Now along with smart poles, we have street lights which are communicable. We are the only organisation which has smart street lights, which are compatible to three technology platforms," he said.

The company has worked with Jaipur Development Authority for its smart initiatives and is working on several other smart city projects.

(This story has not been edited by Devdiscourse staff and is auto-generated from a syndicated feed.)

COUNTRY : India

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