Left Menu
Development News Edition

Godrej Security Solutions Completes First Phase of Home Locker Break-in Challenge

PR Newswire | Mumbai | Updated: 03-02-2020 12:55 IST | Created: 03-02-2020 12:55 IST
Godrej Security Solutions Completes First Phase of Home Locker Break-in Challenge

In the first phase of Godrej Security Solution's Break-in Challenge, spanning 150 days and across eight key metro cities of the country, citizens learnt the importance of proactively adopting home security solutions. 

India's largest and trusted home security solutions provider, Godrej Security Solution, has completed 150 days of its unique Break-in Challenge. During the first phase of the challenge, held across eight key metro cities of the country, over 1 lakh consumers partook but failed to break open a Godrej home locker as against a locked wooden cupboard.

GSS's Break-in Challenge was unveiled in August 2019 during which the company committed to reaching out to 10 lakh Indian consumers from 350 residential societies and commercial establishments across 15 key cities before FY2021. The challenge was commenced in response to a consumer behaviour insight study, 'India's Security Solution Quotient' which revealed 55% of Indian consumers continue to store their valuables in cupboards or wardrobes despite the availability of more economical and safe options like home lockers.

Commenting on this initiative, Mehernosh Pithawalla, Group Head, Vice President and Global Head - Marketing, Sales & Innovation, said, "Last year our consumer behaviour survey, India's Security Solutions Quotient, highlighted that one in every two residents in India continues to store their valuables in cupboards and wardrobes. This was one of the critical security mistakes pointed out by the study. It highlighted an urgent need to educate consumers that our home lockers are 10 to 1000 times stronger and more secure than wardrobes. Basis the principles of 'show don't tell' we embarked on a consumer activation programme that not just educated consumers but also gave them first-hand experience of security solutions available in the market. We are happy to announce that in the first phase, over 1 lakh people failed in the attempt to break-open our home locker and claim the INR 1 lakh prize money. Consequently, we have seen a proportionate skew towards the adoption of trustworthy security solutions and home lockers amongst the participants as they acknowledge the importance of protecting their valuables and loved ones for attaining peace of mind."

The Break-in-Challenge is a part of the Godrej Security Solutions's recent omnichannel marketing campaign, #BilkulSafeHai, under which the company has taken various measures to reach out, educate and engage consumers on the importance of adopting home security solutions. The campaign was launched with a humorous series of TVCs, digital videos and print campaigns featuring leading Bollywood actor Ayushmann Khurrana starting September 2019. As an extension of the strategy, the company also launched its e-commerce store in November 2019.

About Godrej Security Solutions:

Godrej Security Solutions is a division of Godrej & Boyce Mfg. Co. Ltd and part of the USD 4.1 billion Godrej Group. A pioneer and leader in the business, Godrej Security Solutions Division is the largest manufacturer and marketer of Security Solutions in India. It is the largest supplier of security solutions to several prestigious banking, corporate and public institutions. For the first time in the category and the industry, Godrej Security Solutions Division has been awarded the Superbrand status. It has also won the 'Most Preferred brand' award in the Home Segment. The Division currently exports its products to over 45 countries including Middle East Asia, South East Asia, Far East Asia, East Africa, the US, Europe and the SAARC Countries.

Media Contact:
Supreeth Sudhakaran
Godrej Group

Photo: https://mma.prnewswire.com/media/1085175/Godrej_Security_Break_in_Challenge.jpg

Download The Devdiscourse News App for Latest News.



Globalization post-coronavirus to get a hit, self-sufficiency paradigm to rule

The massive scale of coronavirus outbreak, accompanied by uncertainty and fear, could lead to new behaviors and beliefs in the 21st-century population that is empowered with the internet....

Ayurveda for COVID 19: Professionals owe the responsibility to protect it from quacks and fake news

Indian Ayurveda professionals are lagging behind their foreign counterparts in handling quacks and protecting credentials of the Ayurveda at the time of COVID 19 pandemic. The professionals of Ayurveda cannot abjure the responsibility to co...

Education post-coronavirus: Schools to rush for more digitalization

Digital education would undoubtedly boom in the post-coronavirus world, supported by educational institutions that have discovered its efficiency during the crisis, but it is still not expected to outshine traditional classroom learning....


Latest News

Coronavirus infects 29 medical workers at Mexico hospital

Nearly 30 medical workers at a hospital in northern Mexico have been infected with coronavirus, the regional health department told Reuters on Tuesday, in one of the worst outbreaks to hit the countrys healthcare system so far.Mexico has so...

18 new coronavirus cases in Maharashtra, count reaches 320

Sixteen more COVID-19 cases have been reported in Mumbai and two more cases from Pune, taking the total number of cases in the state to 320. A total of 12 people have died due to coronavirus in the state till now. The total number of COVID-...

Germany reports 5,453 additional coronavirus cases, 149 more deaths

The number of confirmed coronavirus cases in Germany has risen to 67,366 and 732 people have died of the disease, statistics from the Robert Koch Institute RKI for infectious diseases showed on Wednesday.Cases rose by 5,453 compared with th...

COVID-19: Total shutdown in Nagaland's Dimapur from Wednesday

At the end of the first week of 21-day nationwide lockdown, the district administration of Dimapur in Nagaland has ordered the total closure of all shops, commercial, private establishments, and imposed restrictions on movement of public an...

Give Feedback