Left Menu
Development News Edition

Boutique Living launches #GivingwithLiving in partnership with Myntra - Donations directed to migrant labours through Bosconet

The luxury bedding range from Boutique Living combines comfort and style, and caters to elevating room interiors through a multitude of designs and colours to choose from. Mr. Anil Kumar Jain, Chairman, Indo Count Industries Ltd. said, “The ongoing pandemic has been a trying time for the entire world, but more so for the disadvantaged communities of our country – especially the migrant labourers who travel across the length and breadth of the country in search of a livelihood.

PTI | New Delhi | Updated: 17-09-2020 11:48 IST | Created: 17-09-2020 11:48 IST
Boutique Living launches #GivingwithLiving in partnership with Myntra - Donations directed to migrant labours through Bosconet

Boutique Living, the premium bed and bath brand from the house of Indo Count Industries Ltd. (ICIL), has recently announced its association with Bosconet, a New Delhi-based NGO, to launch #GivingwithLiving, their social responsibility campaign in support of stranded migrant labourers. The week-long #Givingwithliving campaign launched on Myntra on 14th September will conclude on 20th September. The offer is also available on www.boutiquelivingindia.com. Boutique Living #GivingWithLiving Initiative: YouTube: https://youtu.be/a0lPgHrF6iU Through this campaign, Boutique Living has promised a donation of one bed sheet to Bosconet on every sale of their iconic luxury 400 and 300 thread count bedsheet sets via Myntra. Bosconet will, thereafter, distribute the bed sheets among migrant labourers across the cities of India. The luxury bedding range from Boutique Living combines comfort and style, and caters to elevating room interiors through a multitude of designs and colours to choose from.

Mr. Anil Kumar Jain, Chairman, Indo Count Industries Ltd. said, “The ongoing pandemic has been a trying time for the entire world, but more so for the disadvantaged communities of our country – especially the migrant labourers who travel across the length and breadth of the country in search of a livelihood. We are happy to have found a trusted association with Bosconet to assure the last mile connectivity in terms of ensuring that the donations reach the right hands. We are also immensely grateful to Myntra who have come on board for this initiative to expand the outreach of this campaign among our audience and ensure its success.” Fr. Noel M, Director, Don Bosco Network - Bosconet, said “Migrant’s wellbeing is in the DNA of Don Bosco’s life. The restoration of the dignity of the young migrants and their citizenship in the world is a mission of the Don Bosco network. It will be a dream come true to have an inclusive future with the right livelihood for everyone. We are glad to associate with Boutique Living for this cause and the bed sheets would be highly functional for migrants and their families as not too many people come forward with such kind of support.” You can also pledge your support to the campaign through Facebook & Instagram Designed to “Unfold the Moment” in the midst of inspired interiors, Boutique Living’s bed linens are stories, waiting to be unfolded. The brand is known for offering refined quality bed linen for both global and Indian consumers. Over time the brand has built a strong consumer focus, understanding of the aesthetic sensibility of today’s Indian buyer, global design, and product engineering skills. The brand offers superior products ranging from 300TC to 1000TC that include bed sheets in bold designs and solid colors, duvets, comforters, draw sheets, fitted sheets, quilts, coverlets, dohars and bed-in bag. Indo Count Industries Ltd. is India’s largest manufacturer and global exporter of bed linen. It supplies the finest linens to major retailers in more than 54 countries worldwide. It is an Indian product backed by innovation, technology and experience. Indo Count’s sustainability initiatives include water recycling and conservation, reducing greenhouse gas emissions, a sustainable cotton initiative titled GAGAN, renewable energy generation, and replacing plastics.

PWR PWR.


TRENDING

OPINION / BLOG / INTERVIEW

Post-COVID-19 Nigeria needs a robust Health Management Information System to handle high disease burden

Nigeria is among a few countries that conceptualised a health management information system HMIS in the early 90s but implementation has been a challenge till date. Besides COVID-19, the country has a huge burden of communicable and non-com...

Morocco COVID-19 response: A fragile health system and the deteriorating situation

Learning from its European neighbors, Morocco imposed drastic measures from the initial stages of the COVID-19 outbreak to try to contain its spread. The strategy worked for a few months but the cases have surged after mid-June. In this sit...

COVID-19: Argentina’s health system inefficiencies exaggerate flaws of health information system

You can recover from a drop in the GDP, but you cant recover from death, was the straightforward mindset of Argentinas President Alberto Fernndez and defined the countrys response to COVID-19. The South American nation imposed a strict...

Rwanda’s COVID-19 response commendable but health information system needs improvement

Rwanda is consistently working to improve its health information system from many years. However, it is primarily dependent on the collection and reporting of health data on a monthly basis. Besides, evaluation studies on Rwandas HIS publis...

Videos

Latest News

Australia asks Google to block users 'walking' sacred site

Australia has asked Google to remove photographs of the top of the sacred Indigenous site, Uluru, a tool that allowed users to appear to walk on its summit.Australia in 2019 closed Uluru, formerly known as Ayers Rock, after a decades-long c...

Inside J-K’s SOG hqs: From tracking social media for terror activity to planning ops

Dubbed Cargo, the headquarters of Jammu and Kashmirs elite Special Operations Group buzzes with activity as various teams work 24X7 to track terrorist activity, suss out the ground situation in the Valley and plan operations.   With e...

CMA CGM adds 23,000 TEU LNG-powered container vessel to its fleet

Shipping and logistics company CMA CGM Group on Wednesday said it has added 23,000 twenty-foot equivalent unit TEU container vessel to its fleet. The liquefied natural gas-powered vessel has been named after the companys founder Jacques Saa...

Food delivery sector showing stronger signs of recovery: Zomato

New Delhi, Sep 23 PTI The food delivery segment in India has shown stronger signs of recovery with the overall sector clocking over 85 per cent of the pre-COVID gross merchandise value GMV, Zomato Founder and CEO Deepinder Goyal s...

Give Feedback