InMobi to acquire London-based Appsumer

PTI | New Delhi | Updated: 13-10-2021 15:10 IST | Created: 13-10-2021 15:10 IST
InMobi to acquire London-based Appsumer
  • Country:
  • India

Mobile advertising solutions firm InMobi on Wednesday said it has signed a definitive agreement to acquire Appsumer, a London-based performance insights platform for mobile app advertisers, for an undisclosed amount.

The deal brings unified intelligence to mobile marketing and a deeper understanding of marketing effectiveness for InMobi.

''Together, InMobi and Appsumer intend to build an operating system that makes understanding user acquisition funnels easier by using artificial intelligence (AI) to build predictive capabilities into the platform to help marketers grow more quickly,'' the statement said.

The acquisition of Appsumer extends InMobi's recent enterprise expansions.

Last month, InMobi launched InMobi Telco to help mobile carriers and handset manufacturers optimise their customer experiences and diversify their revenue streams, the statement said.

(This story has not been edited by Devdiscourse staff and is auto-generated from a syndicated feed.)

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