Koo user base at about 15 mn; eyes expansion to new market in Southeast Asia in H2 2022
Homegrown microblogging platform Koo's user base has touched about 15 million now, with five million users added in the last quarter, its co-founder Aprameya Radhakrishna has said.
Overall, the platform has hit about 15 million downloads now, with 5 million added in the last quarter, Radhakrishna told PTI.
''We have seen rapid growth. We are making sure that everything that India celebrates, whether it is language or culture, is resonating on Koo... Be it the cricket, politics, movies, spiritual leaders and their following, everything is being celebrated on Koo in their (users') languages,'' Radhakrishna said.
The platform, earlier this year, made inroads into the Nigerian market.
''For expansion, we will also experiment with (look at) one country in South East Asia...We have not chosen the country but we will want to enter one more market...in Southeast Asia, in the second half of next year,'' he said.
Asked which locations could be in the reckoning as Koo charts out plans for venturing into a new market, Radhakrishna noted that Indonesia, Malaysia, and the Philippines were among promising markets. Koo will study various markets and finalize its pick, closer to the date.
Offering microblogging experience in local languages and for people speaking local languages, has been Koo's forte. ''The premise of entering any market is whether they have significant local language aspect to their community and culture. Those are the countries, that we will enter,'' Radhakrishna said.
Founded by Radhakrishna and Mayank Bidawatka, Koo was launched last year to allow users to express themselves and engage on the platform in Indian languages. It supports multiple languages including Hindi, Telugu, and Bengali, among others.
India, the world's second-largest telecom market and the biggest consumer of data, is a key market for Internet companies like Facebook, WhatsApp, and Twitter given the large population base, burgeoning internet, and smartphone adoption, as well as explosive growth.
The country enforced new IT intermediary rules earlier this year, aiming to bring greater accountability for big tech companies, including Twitter and Facebook.
Koo's popularity in India peaked amid the Indian government's spat with Twitter and growing calls for expanding the ecosystem of homegrown digital platforms. Koo saw massive growth in its user base over the past few months, after union ministers and government departments in India endorsed the homegrown microblogging platform.
(This story has not been edited by Devdiscourse staff and is auto-generated from a syndicated feed.)