Unacademy’s New Film Inspires Learners To Learn from Mistakes

As the film weaves through these highlights, it drives the message that making mistakes is an inevitable part of learning and its important to take every obstacle in your stride.The film shattered viewership records within six hours of its release, garnering over 15 million views across social media and digital platforms, with overwhelming positive reviews.


PTI | Bangalore | Updated: 13-10-2021 10:58 IST | Created: 13-10-2021 10:47 IST
Unacademy’s New Film Inspires Learners To Learn from Mistakes
Representative Image Image Credit: Twitter (@unacademy)
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Business Wire India Unacademy has unveiled its IPL film for this year, titled 'Mistakes - The Greatest Teacher,' commemorating its second year of association with the Indian Premier League as an official sponsor. Within a few minutes of the film being released, it raked up thousands of views across social media platforms and was seen trending on Twitter at the Number 1 spot for the next few hours.

In keeping with precedent, the film draws an interesting correlation between cricket and education, with an inspirational message for young viewers. The film equates on-field misses in cricket with academic mistakes and urges Learners to embrace mistakes and learn from them.

Unacademy's new IPL film retains the flavor of the last IPL 'Cracking the Game' film and begins with the quintessential question, "IPL se kya seekha?." The 70-seconds long clip starts with cricket legend and Unacademy brand ambassador Sachin Tendulkar asking the fundamental question and then cuts to a Learner who introduces the theme of the film, which is learning from mistakes. The narrative then intersperses match moments comprising missed catches, failed run-outs, miss fields, and other embarrassing incidents with cutaways of Learners. As the film weaves through these highlights, it drives the message that making mistakes is an inevitable part of learning and it's important to take every obstacle in your stride.

The film shattered viewership records within six hours of its release, garnering over 15 million views across social media and digital platforms, with overwhelmingly positive reviews. Twitter alone accounted for over 3.9 million views, making this yet another successful marketing initiative for the EdTech major, who has given viewers some of their most memorable marketing films in recent times such as the Unacademy Believe film, Sachin Tendulkar tribute video - The Greatest Lesson, Women's Day - Teach Them Young film, IPL - Cracking the Game film and a series of quirky IPL TVCs, among others.

To emphasize the message of learning from mistakes, the film uses the soundtrack of 'Remember (Walking In The Sand)' by George Morton and gives it a quirky twist in the voice of Jaaved Jaaferi and Tiara Arpit. The song 'Oh No' has been chosen specifically to reiterate the message that before you say 'Oh No' to the mistakes, don't forget to take a step back and embrace the learnings.

You can watch the film here: https://twitter.com/unacademy/status/1447502803346202624 https://www.youtube.com/watch?v=HYeJfzLDL20&feature=youtu.be Reactions Fans welcomed the Monday motivation, applauding Unacademy for espousing the importance of learning in the most unlikely situations. Brands like Dominos, Tata Motors, Furlenco, Upstox, HDFC Life, and Paytm also engaged with Unacademy in response to the film, tweeting their take on learning from mistakes. To View the Image 1, Click on the Link Below: Unacademy's new film showcases IPL bloopers To View the Image 2, Click on the Link Below: Unacademy's IPL film captures the No.1 spot on Twitter To Watch the Video, Click on the Link Below: Unacademy's IPL film highlights the silver lining in mistakes

(This story has not been edited by Devdiscourse staff and is auto-generated from a syndicated feed.)

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