Netflix to feature GM electric cars in programming and a Super Bowl ad

The streaming service announced an agreement on Thursday to feature vehicles including the Chevrolet Bolt, the electric GMC Hummer pickup and the Cadillac Lyriq in TV series and films "where relevant." The companies will highlight the partnership in a commercial that will star Will Ferrell and air during the Feb. 12 Super Bowl.


Reuters | Updated: 02-02-2023 19:38 IST | Created: 02-02-2023 19:36 IST
Netflix to feature GM electric cars in programming and a Super Bowl ad
Representative image Image Credit: ANI

Netflix Inc has unveiled a new star for some of its upcoming programming: electric vehicles from General Motors. The streaming service announced an agreement on Thursday to feature vehicles including the Chevrolet Bolt, the electric GMC Hummer pickup and the Cadillac Lyriq in TV series and films "where relevant."

The companies will highlight the partnership in a commercial that will star Will Ferrell and air during the Feb. 12 Super Bowl. Netflix and GM called the agreement "part of a commitment to a more sustainable future." Financial terms were not disclosed.

Netflix said it will help creators "better understand how EVs can complement and enhance their stories." Shows that will feature GM's electric vehicles include "Love is Blind," "Queer Eye" and "Unstable."

(This story has not been edited by Devdiscourse staff and is auto-generated from a syndicated feed.)

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