Vicky Kaushal and DaMENSCH Revolutionize Innerwear Ads with Unique Music Video Campaign

DaMENSCH, a trailblazer in men's innerwear and athleisure, has teamed up with Bollywood star Vicky Kaushal for a groundbreaking music video advertisement. The campaign, centered on the theme 'DaMENSCH is a new feeling,' aims to highlight the unparalleled comfort of their products, which defies verbal explanation.

The ad kicks off with upbeat music inspired by R.D. Burman and features lyrics that are essentially gibberish, symbolizing the indescribable comfort that DaMENSCH offers. This fresh approach moves away from traditional machismo-led innerwear ads, focusing instead on comfort, confidence, and self-expression.

Vicky Kaushal expressed his enthusiasm for the project, noting that the campaign's innovative approach aligns perfectly with DaMENSCH's brand identity. Anurag Saboo, co-founder of DaMENSCH, added that the idea was sparked by customer feedback on the extraordinary comfort of their products. The collaboration marks a new era of innerwear excitement.

(With inputs from agencies.)