IPM India Launches 'PMI DNA' Framework to Drive Cultural Transformation

IPM India, the Indian affiliate of Philip Morris International, has unveiled the 'PMI DNA' – a framework designed to encapsulate and promote the core strengths and values of its workforce. The initiative is structured around three pillars: 'We Care,' 'We are Better Together,' and 'We are Game Changers,' aimed at driving innovation, inclusivity, and collaboration within the company.

The 'PMI DNA' framework reflects IPM India's dedication to delivering groundbreaking products and solutions in the healthcare and wellness sectors. Recognizing the paramount role of its employees in achieving organizational success, the framework seeks to foster an environment of psychological safety, open dialogue, and unified efforts towards common goals.

Navaneel Kar, Managing Director of IPM India, remarked that 2024 marks another significant chapter for the company. He emphasized that by living the 'PMI DNA,' the organization can continue to thrive in an ever-evolving landscape. Jasneet Kaur, Director of People & Culture, stressed the need for daily embodiment of these values to unlock the collective power and potential of the workforce. The framework will be integrated into all aspects of the company's operations in the coming months.

(With inputs from agencies.)