MediaTek unveils new 4K smart TV chip with Wi-Fi 6, AI-enhancement technologies

On the display front, the new chip supports up to 4K60 resolution, HDR10+, HEVC, VP9 and the latest AV1 content. Leveraging the built-in AI picture quality technology, the MediaTek MT9638 enables real-time content and scene recognition and automatically adjusts colour saturation, brightness, smart noise reduction and other parameters to improve overall image quality.

MediaTek unveils new 4K smart TV chip with Wi-Fi 6, AI-enhancement technologies
Representative image Image Credit: Wikipedia
  • Country:
  • Taiwan

Taiwanese chipmaker MediaTek today announced a new 4K smart TV chip - the MT9638 - that combines cutting-edge AI-powered features with the latest connectivity and display technologies like WiFi 6, AV1 and HDR 10+.

The MediaTek MT9638 utilizes a multi-core Arm Cortex-A55 CPU, Arm Mali-G52 GPU and dedicated MediaTek APU to deliver superior performance while also being extremely power efficient.

On the display front, the new chip supports up to 4K60 resolution, HDR10+, HEVC, VP9 and the latest AV1 content. Leveraging the built-in AI picture quality technology, the MediaTek MT9638 enables real-time content and scene recognition and automatically adjusts colour saturation, brightness, smart noise reduction and other parameters to improve overall image quality.

Furthermore, the chip combines MediaTek's AI super-resolution technology with the company's MEMC technology to intelligently upscale resolution to the smart TV's native resolution via multi-frame blending.

In terms of connectivity, the MediaTek MT9638 supports the latest connectivity technologies including Wi-Fi 6, HDMI 2.1a and USB 3.0 interfaces. The new chip supports Dolby Atmos and DTS Virtual X surround sound as well as applications powered by AI voice recognition and AI-enabled video calls. Last but not least, the chip supports up to four far-field microphones with ultra-low power consumption (0.5W) on standby and ultra-fast.

4K smart TVs powered by the MediaTek MT9638 are expected to hit the market in Q2 2021.

The new MT9638 continues our legacy as the No. 1 chip provider of smart TVs, bringing consumers incredible AI, multimedia, gaming and entertainment experiences in theater-quality 4K

Alex Chen, General Manager of the TV Business Unit at MediaTek

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