Facebook tests feature in India to share Instagram reels on its news feed

In the test, some Indian users who create the 30-second long reels on Instagram will have the option of having them recommended on Facebook. Additionally, the social media giant said it will have its own version of the reels feature on the main app.

Reuters | New Delhi | Updated: 09-03-2021 09:56 IST | Created: 09-03-2021 09:29 IST
Facebook tests feature in India to share Instagram reels on its news feed
Image Credit: Pixabay

Facebook Inc said on Monday it was testing a feature on Instagram that allows some content creators in India to share short video clips, known as reels, on their Facebook accounts. In the test, some Indian users who create the 30-second long reels on Instagram will have the option of having them recommended on Facebook.

Additionally, the social media giant said it will have its own version of the reels feature on the main app. "In India, we're testing the ability for Instagram creators to choose to have their Reels recommended on Facebook... creators can reach new audiences and people can create and discover more entertaining content," a Facebook spokeswoman told Reuters.

Instagram's reels feature is the company's version of ByteDance's TikTok wherein users can record short mobile-friendly videos, and add special effects and soundtracks pulled from a music library. It was launched close on the heels of TikTok's ban in India in June last year after the Chinese app created a craze among Indian users for short videos.

The success of TikTok has prompted many social media companies to add short-video services to their platforms, with Snap Inc's Snapchat rolling out 'Spotlight' last November.

(This story has not been edited by Devdiscourse staff and is auto-generated from a syndicated feed.)


TRENDING

OPINION / BLOG / INTERVIEW

Viral variants and vaccine nationalism pose two-pronged threat to Covid victory

... ...

Tracking Fintech during COVID-19: Harnessing power of technology

Its abundantly clear now that as fintech cements its place in the financial sector, accelerated further by the COVID-19 pandemic, it could open the sector to new possibilities by harnessing the power of technology to deliver financial ...

Tectonic turns: How technology shaped healthcare over the decades

Tracing an episodic evolution, with technology at the interface of human and his health....

World Water Day sees crises of inequality in countries both rich and poor

... ...

Videos

Latest News

Maxwell lifts RCB to 149/8 against SRH

Glenn Maxwell hit a 41-ball 59 to lift Royal Challenger Bangalore to a modest 149 for eight against Sunrisers Hyderabad in an Indian Premier League match here on Wednesday.SRH bowlers, led by West Indian all-rounder Jason Holder 330 and sta...

BJP leaders wear saffron attire without knowing its significance: Mamata

West Bengal Chief Minister and Trinamool Congress supremo Mamata Banerjee on Wednesday attacked the BJP claiming that its leaders sport saffron attire but they have no idea about the significance of the colour.Apparently referring to Prime ...

Guj: 2,200 people tested in drive-through COVID-19 testing facility

As many as 2,200 persons were administered RT-PCR tests at a drive through facility launched in Gujarats Ahmedabad city on Wednesday, an official said.The facility was launched days after the Gujarat High Court pulled up the state governmen...

Defense expert testifies Floyd died from heart disease in Chauvin murder trial

A medical expert testifying in defense of former Minneapolis police officer Derek Chauvin told the jury on Wednesday he believed that George Floyds death during last Mays arrest was the result of heart disease making his heart beat erratica...

Give Feedback