Start-up Homingos Secures Funding from Global and Indian Investors

Founded by Shourya Agarwal, Malhar Patil, and Rajat Gupta, BITS-Pilani graduates, Homingos will use the investment to accelerate the development of a first-of-its-kind intelligent, scalable, and seamless AR-powered platform and camera interface.

PTI | Bangalore | Updated: 25-03-2021 15:46 IST | Created: 25-03-2021 15:41 IST
Start-up Homingos Secures Funding from Global and Indian Investors
Representative Image Image Credit: Pixabay

Bangalore-based start-up Homingos, building one of the world's first Augmented Reality (AR) based social networking platforms, today announced a round of funding. Seasoned investors led by BITS Spark Angel Network members Raju Reddy, Sundi Natarajan, JayanRamankutty, Shivakumar Ganesan, Rahul Seth, and Srinivas Anumolu of Growth Story, and others are backing the team to usher in a new era of social interaction powered by AR. Founded by Shourya Agarwal, Malhar Patil, and Rajat Gupta, BITS-Pilani graduates, Homingos will use the investment to accelerate the development of a first-of-its-kind intelligent, scalable, and seamless AR-powered platform and camera interface. Using the Homingos camera app as an interface to the real world, the platform will allow users to experience the magic of AR as they connect, share, express, and interact in ways rarely experienced before. The funding will also go towards user acquisition, strengthening the talent pool, and developing innovative tools as the mainstay of social sharing, going beyond games, filters, and effects. Said Raju Reddy, Early investor, and Mentor, Homingos, "The promise and passion shown by the Homingos founders place them well to achieve their aspiration of reimagining social sharing globally. I believe the Homingos team with their strong business fundamentals, deep engineering capabilities and commitment to building a world-class company are well equipped to realize their goals. I am proud to stand by them as they build a pioneering and game-changing product for the world in India." Commenting on the funding Shourya Agarwal, Co-founder and CEO, Homingos, said, "While photographs have been printed since 1839, our innovation "Smart photos" prints videos for the first time.

Domingos aims to become the go-to platform for social sharing and engagement in the AR-enabled world. An interface that is fast, scalable, and cost-effective, the Homingos platform is designed to inspire users to connect, share and engage using AR in ways they have never done before. The backing of seasoned investors strongly underpins our proposition." User-generated content is the lifeline of any social networking platform. One of Homingos' early offerings, "Smart photos" has turned out to be the new way of how people store videos in a printed photo. Any user can order a Smart photo through the Homingos website or the mobile app, by uploading or creating a video. A personalized thumbnail is then printed as a photograph which is delivered to the user at their home or a physical location of their choice. Upon receiving the Smart photo, the user can scan it using the Homingos magic camera app to evoke fond memories. Along with a core operations team in Bangalore, the start-up has scaled across 600 cities in India. The last five months have seen a doubling of Smart photos scans on the platform, with overall scans exceeding half-a-million. Speaking on the Smart photos experience, Rajat Gupta, Co-founder and CTO Homingos, said, "Such tangible printed media makes it easy to discover and access memories which may otherwise be lost in the clutter of images stored on various devices.

It also delivers a one-of-a-kind magical experience, almost like a Harry Potter* moving poster. The sharing and gifting of these printed videos spread this magic, deepens emotive bonds, and triggers the need to continue to connect, share and engage further." You can download the Homingos Camera App here. To get your own Smart photo, log on to * Used as reference only. Domingos has no association with the film or does not claim any affiliation to the brand and its owners. About Homingos Homingos is set up by three BITS Pilani graduates, Shourya Agarwal, Malhar Patil, and Rajat Gupta, who are obsessed with creating the world's next big Social Media Network, powered by AR technology. The team is designing new entertainment experiences, advanced intelligent interactions, and scaled adaptive computing to make AR the ubiquitous interface globally. Image: From L to R Sitting below, Homingos Founders - Malhar Patil, Shourya Agarwal, and Rajat Gupta along with the team

(This story has not been edited by Devdiscourse staff and is auto-generated from a syndicated feed.)



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