Google Ads Data Hub gets Media Rating Council accreditation

The MRC accreditation is for Sophisticated Invalid Traffic (SIVT)-filtered, rendered and viewable video ad impressions and TrueView Views generated through the Ads Data Hub user interface and API. It covers desktop, mobile web and mobile in-app for YouTube and Google Video Partners video ads on Google Ads, Display & Video 360 and YouTube Reserve, and includes the processes used in the matching of unique audience identifiers.

Devdiscourse News Desk | California | Updated: 15-01-2021 07:23 IST | Created: 15-01-2021 07:23 IST
Google Ads Data Hub gets Media Rating Council accreditation
Representative image Image Credit: Pixabay / Nikin

The Ads Data Hub, Google's cloud-based, privacy-centric measurement and analytics solution that allows advertisers to understand the effectiveness of their ads in a secure, privacy-safe environment, has been accredited by Media Rating Council (MRC).

"Today, we're announcing Media Rating Council (MRC) accreditations for Ads Data Hub, a first for a clean-room-based measurement product in the industry," Google said.

The MRC accreditation is for Sophisticated Invalid Traffic (SIVT)-filtered, rendered and viewable video ad impressions and TrueView Views generated through the Ads Data Hub user interface and API. It covers desktop, mobile web and mobile in-app for YouTube and Google Video Partners video ads on Google Ads, Display & Video 360 and YouTube Reserve, and includes the processes used in the matching of unique audience identifiers.

Key benefits of Ads Data Hub for marketers include:

  • It ensures end-user privacy by enforcing privacy checks and aggregating Google data before it leaves the Google-owned Cloud project.
  • Second, because Ads Data Hub does not rely on pixels, it allows advertisers access to comprehensive measurement and insights on how their advertising is performing across screens, including mobile apps, for YouTube media bought via YouTube and Google ad platforms, including Google Ads, Display & Video 360.
  • Ads Data Hub is paving the way for a durable future for measurement on YouTube, enabling cross-publisher reporting by third parties that are compatible with the privacy-centric world.

Additionally, Google said several new measurement partners including Comscore, DoubleVerify, Dynata, Kantar, Integral Ad Science, Nielsen, and Moat by Oracle have completed Ads Data Hub migration and have completely switched to Ads Data Hub-based reporting.

"We are committed to fostering a healthy measurement partner ecosystem, with privacy at its core. With the MRC accreditation of Ads Data Hub and the full migration of global third-party brand-measurement partners, advertisers will gain more comprehensive reporting and measurement, using technology that's built to enhance user privacy," Google wrote in a blog post.


TRENDING

OPINION / BLOG / INTERVIEW

Why unequal access to coronavirus vaccines is a threat to us all

... ...

India’s love affair with fossil fuels: the path to sustainable development?

... ...

Videos

Latest News

Japan government confirms man detained by Myanmar security police

Japans government on Friday confirmed a Japanese national in his 40s had been detained by Myanmar security police in the commercial capital of Yangon.The announcement comes after a Japanese freelance journalist was detained at a protest in ...

Russian diplomats return from North Korea on rail trolley

A group of Russian diplomats and their family members returned to Russia from North Korea on a hand-pushed rail trolley on Thursday because of COVID-19 restrictions in the country, Russias Foreign Ministry said in a Facebook post. Since the...

Briton jailed for breaking Singapore's strict quarantine rules

A Singapore court sentenced a British man to two weeks in jail on Friday after he sneaked out of his hotel room to meet his then-fiance while undergoing two weeks of mandatory coronavirus quarantine in the city-state. Nigel Skea, 52, was al...

Three toucans go missing from Alipore zoo, three persons sacked

Three toucans went missing from their enclosure in the city zoo and three persons in charge of their security have been sacked, a Zoo official said on Friday.The authorities have also lodged an FIR at the Watgunge police station in the city...

Give Feedback