Left Menu
Development News Edition

HUL partners with UNICEF to support India's fight against COVID-19

PTI | New Delhi | Updated: 08-04-2020 16:30 IST | Created: 08-04-2020 16:30 IST
HUL partners with UNICEF to support India's fight against COVID-19

Fast-moving consumer goods (FMCG) major Hindustan Unilever on Wednesday said it has collaborated with the United Nations Children's Fund (UNICEF) for a mass communication campaign to inform and empower the general public against the COVID-19 pandemic. The campaign brings together the marketing expertise and scale of HUL and the technical knowledge of UNICEF to create engaging communication tools that can help people change behaviours and stay safe during the pandemic, the company said in a release here.

HUL had recently committed Rs 100 crore in donations to help India fight the coronavirus crisis. In addition to the campaign, it is rolling out many initiatives to ensure citizens across the country have access to essential products such as soaps, sanitisers and other products.

The mass media campaign, titled ‘#BreakTheChain’ or #VirusKiKadiTodo’ will have simple and powerful 5 and 15 second informative assets to empower general public with prevention strategies to protect themselves against COVID-19. Based on three key themes - social distancing, hand washing and generosity, the campaign will generate these short informative assets across India through television, news portals and prominent social media channels, it added.

"The need of the hour is simple and effective communication across both urban and rural India to help fight COVID-19 and our partnership with UNICEF aims to do just that. Along with UNICEF, we are also committed to working with the government and making essentials like Lifebuoy soaps, hand sanitisers and Domex cleaners available across a wide geography which is the most critical need today,” HUL Chairman and Managing Director Sanjiv Mehta said. The campaign will also seek support from media organisations, macro and micro social media influencers, thought leaders and celebrities in spreading the message. "COVID-19 disease has thrown up many challenges and among them is getting the right information to everyone, no matter where they live and whatever their situation, in the shortest time possible. We hope that through this effort we are able to bridge the communication gaps by sharing information to contain the spread of the disease," UNICEF India Representative Yasmin Ali Haque added.


TRENDING

OPINION / BLOG / INTERVIEW

Tracking Cybersecurity: Laying the groundwork for tougher regulations post-COVID 19

The changes indicate that the tech industry is moving towards a paradigm shift over how it operates and, more importantly, how it is regulated....

Tax dodging in rich and poor countries alike, wealthy taxpayers often outwit the taxman

... ...

COVID-19 threatens to widen the digital gender divide

In a world that, all of sudden, has turned virtual, it has become absolutely essential to providing equal digital access and opportunities to the unconnected population, primarily dominated by women. ...

Gender Equality Post-COVID-19: Rising inequalities ask for gender-sensitive policies

However, the death rate of women due to COVID 19 infection is less than men, the repercussions of worldwide lockdown have adversely affected women across communities and economic sectors throughout the globe. The experts fear that the pande...

Videos

Latest News

May confirmed as warmest on record, CO2 levels hit new high despite COVID economic slowdown

Last month was the warmest May on record and carbon dioxide levels also hit a new high despite the economic slowdown from COVID-19, the World Meteorological Organization WMO said on Friday, in an urgent appeal for the Member States to renew...

Ola resumes services in Pune with safety measures

Ride-hailing major Ola on Friday said it has resumed its services in Pune with necessary safety and precautionary measures. Along with Pune, Ola will also be offering its services across major cities such as Mumbai, Nashik, Nagpur, Aurangab...

Tripura celebrates World Environment Day, prepares one lakh bamboo saplings for planting

On the occasion of World Environment Day, Tripura Chief Minister Biplab Kumar Deb along with top officials of the state took part in a plantation drive at the civil secretariat complex here on Friday. The plantation drive, launched by the s...

Ayodhya demolition case: Special CBI court records statement of one accused

A special CBI court trying the 1992 Babri Masjid demolition case on Friday recorded the statement of an accused, allowing him to explain away some evidence against him over his role in razing the disputed structure. The Special CBI Court Ay...

Give Feedback