Google Ads Data Hub gets Media Rating Council accreditation

The MRC accreditation is for Sophisticated Invalid Traffic (SIVT)-filtered, rendered and viewable video ad impressions and TrueView Views generated through the Ads Data Hub user interface and API. It covers desktop, mobile web and mobile in-app for YouTube and Google Video Partners video ads on Google Ads, Display & Video 360 and YouTube Reserve, and includes the processes used in the matching of unique audience identifiers.

Devdiscourse News Desk | California | Updated: 15-01-2021 07:23 IST | Created: 15-01-2021 07:23 IST
Google Ads Data Hub gets Media Rating Council accreditation
Representative image Image Credit: Pixabay / Nikin

The Ads Data Hub, Google's cloud-based, privacy-centric measurement and analytics solution that allows advertisers to understand the effectiveness of their ads in a secure, privacy-safe environment, has been accredited by Media Rating Council (MRC).

"Today, we're announcing Media Rating Council (MRC) accreditations for Ads Data Hub, a first for a clean-room-based measurement product in the industry," Google said.

The MRC accreditation is for Sophisticated Invalid Traffic (SIVT)-filtered, rendered and viewable video ad impressions and TrueView Views generated through the Ads Data Hub user interface and API. It covers desktop, mobile web and mobile in-app for YouTube and Google Video Partners video ads on Google Ads, Display & Video 360 and YouTube Reserve, and includes the processes used in the matching of unique audience identifiers.

Key benefits of Ads Data Hub for marketers include:

  • It ensures end-user privacy by enforcing privacy checks and aggregating Google data before it leaves the Google-owned Cloud project.
  • Second, because Ads Data Hub does not rely on pixels, it allows advertisers access to comprehensive measurement and insights on how their advertising is performing across screens, including mobile apps, for YouTube media bought via YouTube and Google ad platforms, including Google Ads, Display & Video 360.
  • Ads Data Hub is paving the way for a durable future for measurement on YouTube, enabling cross-publisher reporting by third parties that are compatible with the privacy-centric world.

Additionally, Google said several new measurement partners including Comscore, DoubleVerify, Dynata, Kantar, Integral Ad Science, Nielsen, and Moat by Oracle have completed Ads Data Hub migration and have completely switched to Ads Data Hub-based reporting.

"We are committed to fostering a healthy measurement partner ecosystem, with privacy at its core. With the MRC accreditation of Ads Data Hub and the full migration of global third-party brand-measurement partners, advertisers will gain more comprehensive reporting and measurement, using technology that's built to enhance user privacy," Google wrote in a blog post.


TRENDING

OPINION / BLOG / INTERVIEW

Addressing conflict-related sexual violence at long last

... ...

Why unequal access to coronavirus vaccines is a threat to us all

... ...

India’s love affair with fossil fuels: the path to sustainable development?

... ...

Videos

Latest News

Talulah Riley, Thomas Brodie-Sangster join Danny Boyle's FX series 'Pistols'

Westworld star Talulah Riley and The Queens Gambit actor Thomas Brodie-Sangster are the latest additions to the cast of filmmaker Danny Boyles limited series about the legendary English band Sex Pistols.The show, set up at FX, is based on t...

Olympics-Decision on foreign spectators up to Japan, says IOC's Coates

The decision whether to allow overseas spectators to attend the Summer Games is up to Japan, a senior International Olympic Committee official said on Thursday, signalling that it is up to the host nation what to do about fans in venues. Th...

Clear morning in Delhi

It was a clear Thursday morning in the national capital with the minimum temperature settling at 12.2 degrees Celsius, the Met office said.The weatherman has forecast a clear sky during the day and said the maximum temperature is expected t...

Cricket-England recall spinner Bess, elect to bat in final test v India

England captain Joe Root won the toss and elected to bat in the fourth and final test against India in Ahmedabad on Thursday. The tourists strengthened their spin department by recalling off-spinner Dom Bess. Batsman Dan Lawrence was also r...

Give Feedback