Left Menu
Development News Edition

HUL partners with UNICEF to support India's fight against COVID-19

PTI | New Delhi | Updated: 08-04-2020 16:30 IST | Created: 08-04-2020 16:30 IST
HUL partners with UNICEF to support India's fight against COVID-19

Fast-moving consumer goods (FMCG) major Hindustan Unilever on Wednesday said it has collaborated with the United Nations Children's Fund (UNICEF) for a mass communication campaign to inform and empower the general public against the COVID-19 pandemic. The campaign brings together the marketing expertise and scale of HUL and the technical knowledge of UNICEF to create engaging communication tools that can help people change behaviours and stay safe during the pandemic, the company said in a release here.

HUL had recently committed Rs 100 crore in donations to help India fight the coronavirus crisis. In addition to the campaign, it is rolling out many initiatives to ensure citizens across the country have access to essential products such as soaps, sanitisers and other products.

The mass media campaign, titled ‘#BreakTheChain’ or #VirusKiKadiTodo’ will have simple and powerful 5 and 15 second informative assets to empower general public with prevention strategies to protect themselves against COVID-19. Based on three key themes - social distancing, hand washing and generosity, the campaign will generate these short informative assets across India through television, news portals and prominent social media channels, it added.

"The need of the hour is simple and effective communication across both urban and rural India to help fight COVID-19 and our partnership with UNICEF aims to do just that. Along with UNICEF, we are also committed to working with the government and making essentials like Lifebuoy soaps, hand sanitisers and Domex cleaners available across a wide geography which is the most critical need today,” HUL Chairman and Managing Director Sanjiv Mehta said. The campaign will also seek support from media organisations, macro and micro social media influencers, thought leaders and celebrities in spreading the message. "COVID-19 disease has thrown up many challenges and among them is getting the right information to everyone, no matter where they live and whatever their situation, in the shortest time possible. We hope that through this effort we are able to bridge the communication gaps by sharing information to contain the spread of the disease," UNICEF India Representative Yasmin Ali Haque added.


TRENDING

OPINION / BLOG / INTERVIEW

‘Discounted Deaths’ and COVID 19: Anthropology of Death and Emotions

Death is a social event rather than the mere cessation of biological functions. As seen by anthropologists, death is not just physical but intensely social, cultural, and political....

Indigenous knowledge of communities a must for maximizing impact of community work

Generally, it has been observed that the majority of the academicians in higher education institutions neglect the wisdom of community people and throw their weight around thinking that they know everything and the community knows nothing. ...

In rebuking FBR, Pakistan’s courts take a stand for public health

The system, if implemented effectively, will allow Pakistans revenue service to combat the illicit trade in tobacco products and potentially add hundreds of millions of dollars to the states budget each year. ...

Dissecting how COVID-19 is catalyzing the trajectory of New World Order

The ensuing pandemic of COVID-19 has hit the globalization in two ways firstly, shrinking the importance of globalization as an economic force by curtailing mobility through worldwide lockdowns, and secondly, rejuvenating the idea of indig...

Videos

Latest News

Drought adds to Belgian farmers' coronavirus misery

As coronavirus lockdowns disrupt food supply chains and shuttered restaurants curb demand for some of their produce, Belgiums farmers are grappling with another crisis drought.Belgium is facing its driest May since the 19th century, with co...

Mumbai, May 29 (PTI) OILSEEDS PRICES:-

OILSEEDS PRICES-DEOILED CAKES per M.T. G.N.Extr.45 27500.00 Kardi Extr - Sesame Extr - Cottonseed Extr - Undec Cottonseed 24000.00 Rice Bran Extr. - Sunflower Extr. 20500.00 Rapeseed Extr. ...

COVID-19 infects 206 healthcare workers at AIIMS-Delhi

By Priyanka Sharma At least 206 frontline workers at the All India Institute of Medical Sciences AIIMS Delhi have tested positive for COVID-19 since February 1. Lately, 11 healthcare staff were reported positive on Friday whereas 30 on Thur...

Former HK leader calls out HSBC following UK criticism of security law

Former Hong Kong leader Leung Chun-ying on Friday called out banking group HSBC Holdings plc for not making its stance clear on Chinas imposition of a new security law on the city, after the United Kingdoms criticism of the move. One week h...

Give Feedback