Google Ads Data Hub gets Media Rating Council accreditation

The MRC accreditation is for Sophisticated Invalid Traffic (SIVT)-filtered, rendered and viewable video ad impressions and TrueView Views generated through the Ads Data Hub user interface and API. It covers desktop, mobile web and mobile in-app for YouTube and Google Video Partners video ads on Google Ads, Display & Video 360 and YouTube Reserve, and includes the processes used in the matching of unique audience identifiers.

Devdiscourse News Desk | California | Updated: 15-01-2021 07:23 IST | Created: 15-01-2021 07:23 IST
Google Ads Data Hub gets Media Rating Council accreditation
Representative image Image Credit: Pixabay / Nikin

The Ads Data Hub, Google's cloud-based, privacy-centric measurement and analytics solution that allows advertisers to understand the effectiveness of their ads in a secure, privacy-safe environment, has been accredited by Media Rating Council (MRC).

"Today, we're announcing Media Rating Council (MRC) accreditations for Ads Data Hub, a first for a clean-room-based measurement product in the industry," Google said.

The MRC accreditation is for Sophisticated Invalid Traffic (SIVT)-filtered, rendered and viewable video ad impressions and TrueView Views generated through the Ads Data Hub user interface and API. It covers desktop, mobile web and mobile in-app for YouTube and Google Video Partners video ads on Google Ads, Display & Video 360 and YouTube Reserve, and includes the processes used in the matching of unique audience identifiers.

Key benefits of Ads Data Hub for marketers include:

  • It ensures end-user privacy by enforcing privacy checks and aggregating Google data before it leaves the Google-owned Cloud project.
  • Second, because Ads Data Hub does not rely on pixels, it allows advertisers access to comprehensive measurement and insights on how their advertising is performing across screens, including mobile apps, for YouTube media bought via YouTube and Google ad platforms, including Google Ads, Display & Video 360.
  • Ads Data Hub is paving the way for a durable future for measurement on YouTube, enabling cross-publisher reporting by third parties that are compatible with the privacy-centric world.

Additionally, Google said several new measurement partners including Comscore, DoubleVerify, Dynata, Kantar, Integral Ad Science, Nielsen, and Moat by Oracle have completed Ads Data Hub migration and have completely switched to Ads Data Hub-based reporting.

"We are committed to fostering a healthy measurement partner ecosystem, with privacy at its core. With the MRC accreditation of Ads Data Hub and the full migration of global third-party brand-measurement partners, advertisers will gain more comprehensive reporting and measurement, using technology that's built to enhance user privacy," Google wrote in a blog post.


TRENDING

OPINION / BLOG / INTERVIEW

Addressing conflict-related sexual violence at long last

... ...

Why unequal access to coronavirus vaccines is a threat to us all

... ...

India’s love affair with fossil fuels: the path to sustainable development?

... ...

Videos

Latest News

Cricket-Pollard hits 6 sixes in an over as Dananjaya goes from hero to zero

Akila Dananjaya went from hero to zero in the space of two overs, claiming a hat-trick before being smashed for six sixes by Kieron Pollard as West Indies beat Sri Lanka by four wickets in their first Twenty20 international at Antigua on We...

First extension of Ram Janmabhoomi premises; trust purchases 7,285-sq.ft land for Rs 1 Cr

The Ram Janmabhoomi Teerth Kshetra has purchased 7,285 square feet of land adjacent to the Ram Janmabhoomi premises here, by its plan to expand the temple complex area to 107 acres from the present 70 acres, an official of the trust said on...

Ind vs Eng: Will visitors carry scars of last two matches in the final Test, asks Laxman

Former India batsman VVS Laxman on Thursday asked whether England would be carrying the scars of the previous two Tests in the fourth and final Test of the series. India and England will be locking horns in the fourth and final Test of the ...

U.S. House passes 'George Floyd' police reform bill, Senate prospects unclear

The U.S. House of Representatives passed a bill on Wednesday banning controversial police tactics and easing the way for lawsuits against officers violating suspects constitutional rights, although the measures Senate prospects were uncerta...

Give Feedback